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研究生: 阮黎青
研究生(外文): Nguyen Le Thanh
論文名稱: Impact Factors on Individual Investors choosing Services in Bao Viet Securities Company
論文名稱(外文): Impact Factors on Individual Investors choosing Services in Bao Viet Securities Company
指導教授: Hsing Ya Chang
指導教授(外文): Hsing Ya Chang
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 2011
畢業學年度: 99
語文別: 英文
論文頁數: 50
中文關鍵詞: Vietnam securities companiesServices qualitymarketmanagerscustomersInformation technologyEmployees.
外文關鍵詞: Vietnam securities companiesServices qualitymarketmanagerscustomersInformation technologyEmployees.
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  • 被引用:0
  • 點閱:4
  • 評分:*****
  • 下載:2
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Bao Viet Securities Company is one of the first Securities Companies in Vietnam. However, for the last years, stock market has more developed and attracted more investors and services quality of BVSC generally cannot adapt investors’ further expectation. The objective of this thesis is to look for impacts on customers’ satisfaction when using services in BVSC.

The thesis is carried out with quantitative interview by collecting information after sending questionnaires to 150 customers of BVSC. Then, author run single, multiple variables regression analysis to show the relationship between factors and customers’ satisfaction.

The analysis shows that factors including: Transaction fees, Order and payment play important roles, strongly impacting on securities services. Finally, the research also points out that hypothesis including geography, Location trading environment, Information technology system, Employees, Support services do not affect services quality.


Abstract  i
Acknowledgment  ii
Table of Contents  iii
List of Tables  v
List of Figures  vi
Chapter 1 Introduction  1
1.1 Research background  1
1.2 Research motivation  2
1.3 Research purpose  2
1.4 Research Procedure  3
Chapter 2 Literature Review  5
2.1 General introduction about the company  5
2.2 Summarize stock trading process  7
2.3 The DeLone and McLean Model of IS Success  7
2.4 Citations of the DeLone and McLean IS Success Model  9
2.5 Model Extensions – Service Quality  11
2.6 Conceptions  12
Chapter 3 Research Methodology  15
3.1 Research model  15
3.2 Research hypotheses  16
3.3 Measurement of Variables  17
3.4 Data collection  18
3.5 Research Procedure  20
Chapter 4 Research results  22
4.1 Descriptive analysis and sample demographic  22
4.2 Factor analysis and correlation  22
4.4 Regression analysis  28
4.4.1 Multiple Regression Analysis  28
4.4.2 Linear Regression Analysis for testing hypothesis H1  29
4.4.3 Linear Regression Analysis for testing hypothesis H2  30
4.4.4 Linear Regression Analysis for testing hypotheses H3  31
4.4.5 Linear Regression Analysis for testing hypotheses H4  32
4.4.6 Linear Regression Analysis for testing hypothesis H5  33
4.4.7 Linear Regression Analysis for testing hypothesis H6  33
4.5 Finding  34
Chapter 5 Conclusions and Suggestions  38
5.1 Conclusions  38
5.2 Contribution and implications  39
5.2.1 Contributions  39
5.2.2 Managerial and academic implications  39
5.3 Research limitations  40
5.4 Future research suggestions  41
References  41
Appendix 1 Research questionnaire  45


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