|
中文部份
1.方世榮
(2004)。關係認知、關係態度及關係行為之關聯性的探
討，管理與系統，第十一卷第四期，頁509~539。
2.王琳
(2005)。Blog
訊息信任影響口碑說服效果之研究，國立台
灣科技大企業管理研究所碩士論文。
3.古永嘉
(1996)。企業研究方法，第五版，台北：華泰書局。
4.行政院公平交易委員會
(2006)。公平交易統計，2006年12月17
日，取自http://www.ftc.gov.tw/
5.池嘉敏
(2005)，網路口碑來源可信度對線上購買意圖之影響－以
線上拍賣網站為例，國立台灣科技大學企業管理系研究所碩士論
文。
6.李小梅
(2010)。部落格行銷中的信任形成因素，電子商務學報，
第十二卷二期，頁201-220。
7.邱志仁
(2006)。台灣廣告主之廣告倫理決策行為意向研究。樹德
科技大學經營管理研究所碩士論文。
8.邱顯貴
(2003)。電子商務網站信任管理之研究，國立政治大學資
訊管理研究所博士論文。
9.李青芬、李雅婷、趙慕芬編譯
(2002)，Stephen P. Robbins原
著。組織行為學
(2版)，台北：華泰。
10.林素吟
(2007)。影響消費者購買意願的外部線索策略之研究，行
銷評論，第四卷第一期，頁103-126。
11.林佩靜
(2006)。以涉入理論建構部落格使用者之消費行為意向，
樹德科技大學經營管理研究所碩士論文。
12.竺時育
(2000)。消費者對網路購物廣告訊息信任之實驗室研究，
國立中央大學企業管理研究所碩士論文。
13.吳明隆
(2008)。SPSS 多變量分析實務操作與應用，五南出版
社。
14.吳肇銘
(2008)。影響部落格加值服務購買行為之因素研究，電子
商務學報，第十卷第四期，頁1107-1128。
15.吳齊殷
(1998)。虛擬社區vs.真實生活。科學月刊，29(8):668-
674
16.吳宜蓁，徐偉璿
(2002)。初探網路謠言意涵、傳散過程與解決之
道：從企業網路謠言談起。網路與社會研討會，清華大學。
17.吳佳純
(2001)。購物網站隱私權政策、聲譽與信任對消費者購買
意圖影響之研究，實踐大學企業管理學系碩士論文。
18.翁崇雄
(2002)。使用者涉入與認知風險對評量認知品質-價值的影
響—以網路商店為例。行政院國家科學委員會專題研究計畫成果報
告。
19.陳靖旻
(2008)。影響虛擬社群成員知識分享因素之探討－社會資
本理論點，中央大學資訊管理研究所碩士論文。
20.陳俊男
(2005)。企業行動化，勢在必行。資訊傳真月刊，2，24-
29。
21.陳思懿
(2004)。網路口碑來源可信度對訊息信任之影響，國立台
灣科技大學企業管理研究所碩士論文。
22.陳炳宗譯
(1988)，梶山 皓 原著。廣告入門，台北：建宏。
23.連征忠
(2002)。虛擬社群成員間信任關係之探討，大葉大學事業
經營研究所碩士論文。
24.康志偉
(2001)。涉入理論於網路商品行銷之應用，長庚大學企業
管理研究所碩士論文。
25.梁文傑
(1991)。訊息正反性、訊息來源可信度與訊息涉入對廣告
效果關係之研究，國立臺灣大學商學研究所碩士論文。
26.
黄宇辰
(2007)。電子商務系统影響初始信任感之設計因素探討，
資訊社會研究，第13期，頁125-166。
27.黃俊堯編譯
(2004)，Wells. Burnett.
Moriart.原著。廣告原
理與實務，培生教育，34頁。
28.黃卉怡
(2002)。影響網際網路虛擬社群成員間信任取得之因素，
國立中正大學企業管理研究所碩士論文。
29.黃俊英與林震岩(1997)。SAS精析與實例，台北：華泰書局。
30.黃俊英
(1996)。企業研究方法，台北：東華書局。
31.許士軍
(1987)。管理學，台北：東華書局。
32.彭金燕
(2000)。代言人可信度對廣告效果與購買意願影響之研
究，大葉大學事業經營研究所碩士論文。
33.張原誠
(2007)。以廣告倫理為干擾變項探討化妝品廣告代言人對
廣告效果影響之研究，樹德科技大學經營管理研究所碩士論文。
34.廖森貴、鄧筱羚(2003)。廣告代言人、顧客價值對購買意願之關係
研究。知識與價值管理學術研討會。
35.榮泰生(2000)。廣告策略，台北市：五南圖書。
36.漆梅君譯
(1997)，Donald W. Jugenheimer and Gordon
E.
White原著。廣告學，台北：亞太。
37.樓永堅，方世榮編譯
(2006)，Kotler and
Keller.原著。行銷
管理學。台灣：東華書局。
38.練乃華，留淑芳
(2003)。口耳相傳訊息之傳播及對消費者購買行
為之影響:文獻回顧與評論，中山管理評論，第二卷第十一期，頁
283-307。
39.鍾友碩
(2007)。虛擬社群成員信任因素之研究-已交易行虛擬社群
為例，靜宜大學企業管理學系碩士論文。
40.盧希鵬
(2005)。網路行銷，台北：雙葉書廊。
41.顏慈炫
(2010)。大型社交網絡服務網站的小世界現象及其影響因
素：以FaceBook為例，國立東華大學數位知識管理碩士學位學程碩
士論文。
42.羅家德、葉勇助
(1999)。網上社會網絡研究，第三屆資訊科技與
社會轉型研討會。中央研究院社會學研究所。
43.羅俊拔
(1993)。訊息來源可信度與訊息極端性對消費者態度改變
之影響，國立台灣大學商學研究所碩士論文。
原文部份
1.
Adler, P. R., and Christopher, J. A. (1999).
Internet community primer overview and business
op-portunities. New York: Harper Collins.
2.
Adler, R. P. & Christopher, A. J. (1998).
Internet community primer- overview &
business opportunity. [On-line], xx
Available:
http://www.digiplaces.com/pages/primer00toc.html
3.
Ajzen, I. The theory of planned behavior (1991).
Organizational Behavior and
Human Decision
Processes, 50(2), 179–211.
4. Aldo de Moor,
Hans Weigand (2007). Formalizing the evolution
of virtual communities, Original Research
Article, Volume 32, Issue 2, Pages
223-247.
5. Analysis. 2008 survey report on
online users of retail market in China.
2008.
6. Analysis and Other Multivariable
Methods, Vol. 46, 3rd edn, (Duxbury Press,
Belmont), 251-252.
7. Applbaum, Ronald F.,
and Karl WE Anatol. (1972). The Factor Structure
of Source Credibility as a Function of the
Speaking Situation. Speech Mongraphs, 39, 3,
pp.216-222.
8. Armstrong, A., and Hagel, J.
(1996).The real value of on-line
communities.
Harvard BusinessReview, 74(3),
134–141.
9. Armstrong, A. G., & Hagel,
III, J. (1997), Net Gain: Expanding Markets
Through Virtual Communities, McKinsey &
Company.
10. Aulakh, P. S., Kotabe, M. and
Sahay A. (1996). Trust and Performance in
Cross-Border Marketing Partnerships. Journal of
International Business Studies, (l.l:27),
pp.1005-1032
11. Ba, S. (2001). Establishing
online trust through a community
responsibility
system. DecisionSupport
Systems, 31(3), 323–336.
11. Baggozi, R. P.,
and Yi, Y. (1988). On the evaluation of
structural equation
models. Journal of the
Academy of Marketing Science, 16(1),
74–94.
12. Bagozzi, RP, and RE Burnkrant.
(1979). Attitude Organization and
The
Attitude-Behavior Relationship, Journal
of Personality and Social Psycbology,
Vol.
37(6), pp.913-929.
13. Baier, A. Trust and
antitrust. (1986). Ethics, 96(2),
231–260.
14. Beamish, Anne. (1994).
Communities On-Line: Community-based computer
networks. (http://
alberti.mit.edu/arch/4.207/anneb/thesis/background.html
).
15. Belch, G. E. and M. A. Belch. (2001).
Advertising and Promotion: An Integrated
Marketing Communications Perspective , 5th eds.,
Boston: McGraw-Hill.
16. Beltramini, R.F. and
Blasko, V. J. (1986). An Analysis of
Award-winning Advertising Headlines. Journal of
advertising research, Vol.26, No.2,
pp.48-52.
17. Bennis, W. and Nanus, B.
(1985). Leaders: the strategies for taking
charge. New York: Harper & Row.
18.
Bhattacherjee. (2002).A. Individual trust in
online firms: scale development
and
initial test. Journal of Management Information
Systems, 19(1), 211–241.
19. Bloch, PH and ML
Richins. (1983). A Theoretical Model for the
Study of Product Importance Perceptions. Journal
of Marketing, 47, 3, pp.69-81.
20. Blomqvist,
K., Hurmelinna-Laukkanen, P., Nummela, N. and
Saarenketo,S. (2008). The role of trust and
contracts in the internationalization of
technology-intensive Born Globals. Journal of
Engineering and Technology Management 25(1/2),
123–135.
21. Brown, D. J., Cober, R. T.,
Kane, K., Levy, P. E. and Shalhoop, J. (2006).
Proactive Personality and the Successful Job
Search: A Field Investigation with College
Graduates. Journal of Applied Psychology, 91(3),
717-726.
22. Bughin, J., and Zeisser, M.
(2001). The marketing scale effectiveness of
virtual communities. Electronic Markets, 11(4),
258–262.
23. Butler, John K. (1991). Toward
Understanding and Measuring Conditions of Trust.
Journal of Management, 17(3), 643-663.
24.
Butler, John K., and Cantrell, R. S. (1984). A
behavioral decision theory approach to modeling
dyadic trust in superiors and subordinates.
Psychological Reports, 55, 19-28.
25. Cerulo,
K., J. Ruane and M. Chayko. (1992).
Technological Ties that Bind: Media Generated
Primary Groups. Communication Research, 19(1),
109-129.
26. Chanthika, P. (2003). The Effect
of Celebrity Endorsers’ Perceived
Credibility
on Product Purchase Intention: The Case of
Singaporeans.
Journal of International
Consumer Marketing, 16(2), 55-74.
27.
Chao-Min Chiu, Meng-Hsiang Hsu, Eric T.G. Wang.
(2006). Understanding knowledge sharing in
virtual communities: An integration of social
capital and social cognitive theories, Original
Research Article, Volume 42, Issue 3, Pages
1872-1888.
28. Chaudhury, A., Mallick, D. N.,
and Rao, H. R. “Web Channel In E-Commerce,”
Association For Computing Machinery (44:1),
2001, pp. 99-104.
29. Chen, J., Zhang, C.,
Yuan, Y. F., and Huang, L. H. (2007).
Understanding the
emerging C2C electronic
market in China: an experience-seeking
social
marketplace. Electronic Markets,
17(2), 86–100.
30. China Tech News.
Taobao.Com makes new rules to regulate
online
auctions.2009.
31. Clarke K. and
RW Belk. (1978). The Effect of Product
Involvement and Task Definition on Anticipated
Consumer Effort. in Advances in Consumer
Research,Vol.5, ed. H. Keith Hunt, Ann Arbor,
MI: Association for Consumer Research,
pp.313-318.
32. CNNIC. 2006 survey report on
C2C online purchases in China. 2006.
33.
CNNIC, 2008 survey report on online purchase in
China. 2008.
34. Cohen, J. R., Pant, L. W.,
& Sharp, D. J. (2001). An examination
of
differences in Ethical decision-making
between Canadian business students &
accounting professionals. Journal of Business
Ethics, 30(4), 319-336.
35. Craig, C. Samuel
and John M. McCann. (1978). Assessing
Communication Effects of Energy Conservation.
Journal of Consumer Research, Vol.5, No.2,
pp.82-88.
36. Crosby, L. A., Evans, K. R.,
and Cowles, D. (1990). Relationship quality
in
services selling: an interpersonal
influence perspective. Journal of
Marketing,
54(3), 68–81.
37. Cuieford, J.
P. (1965). Fundamental statistics in psychology
and education 4th
ed. NY: McGraw Hill
38.
DeSarbo, Wayne S. and Richard A. Harshman.
(1985). Celebrity and Brand
Congruence
Analysis. In: Current Issues and Research in
Advertising, (Eds.) JH Leigh, and CR Martin,
Vol.4, MI: University of Michigan, 17-52.
39.
Deutsch, M. (1962). Cooperation and trust: Some
theoretical notes. Lincoln, NE: University of
Nebraska Press.
40. Doney, P. M., and Cannon,
J. P. (1997). An examination of the nature of
trust
in buyer–seller relationships.
Journal of Marketing, 61(2), 35–51.
41.
Dwane, H. D. (2005). After the Unethical Ad: A
Comparison of Advertiser
Response Strategies.
Business and Society Review, 110(4),
433-458.
42. Dwyer, F. R., Schurr, P. H., and
Oh, S. (1987).Developing buyer–seller
relationships. Journal of Marketing, 51(2),
11–27.
43. Erdogan, B. Zafer. (1999).
Celebrity Endorsement: A Literature Review.
Journal of Marketing Management, 15(4),
291-314.
44. Etzioni, A., O. Etzioni (1999).
Face-TO-Face and Computer-Mediated Communities,
A Comparative Analysis, The Information Society,
Vol. 15, Issue 4, pp. 241-248.
45. Everard,
A., and Galletta, D. F. (2005).How presentation
flaws affect
perceived site quality, trust
and intention to purchase from an online
store.
Journal of Management Information
Systems, 22(3), 55–95.
46. Feng, J., Lazar,
J., and Preece, J. (2004). Empathic and
predictable
communication influences
online interpersonal trust. Behavior and
Information Technology, 23(2), 97–106.
47.
Fishbein, M. and I. Ajzen. (1975). Belief,
Attitude, Intention, and Behavior:
An
Introduction to Theory and Research, Reading,
MA: Addison-Wesley.
48. Fussell, H., Rexrode,
J. H., Kennan, W. R., and Hazleton, V.
(2006).The
relationship between social
capital, transaction costs, and
organizational
outcomes: a case study. An
International Journal, 11(2), 148–161.
49.
Gambetta, D.G. (1988), Can We Trust Tust?, In
Trust, Gambetta (Ed.). New York: Basil
Blackwell.
50. Ganesan, Shankar and Ron Hess
(1997). Dimensions and Levels of
Trust：Implications for Commitment to a
Relationship. Marketing Letters 8, No.4,
pp.439-448.
51. Ganesan, S. (1994).
Determinants of Long-Term Orientation in
Buyer-Seller Relationships. Journal of
Marketing, 58(1), 1-19.
52. Gefen, D. (2000).
E-commerce: the role of familiarity and trust.
The
International Journal of Management
Science, 28(6), 725–737.
53. Gefen, D.
(2002). Reflections on the dimensions of trust
and trustworthiness
among online consumers.
ACM SIGMIS Database, 33(3), 38–53.
54. Gefen,
D., Karahanna, E., and Straub, D. W. (2003).
Inexperience and 23.
experience with online
stores: the importance of TAM and trust.
IEEE
Transactions on Engineering
Management, 50(3), 307–321.
55. Gefen, D.,
Karahanna, E., and Straub, D. W. (2003). Trust
and TAM in online
shopping: an integrated
model. MIS Quarterly, 27(1), 51–90.
56.
Gefen, D., and Straub, D. W. (2004).Consumer
trust in B2C e-commerce and
the importance
of social presence: experiments in E-products
and E-services.
The International Journal of
Management Science, 32(6), 407–424.
57.
Geoffrey, W, J. (1971). The Object of Morality.
Methuen & Co., London.
58. Goldberg, LR.
(1990). An Alternative Description of
Personality. The Big Five Factor Journal of
Personality and Social Psychology, Vol. 59, pp.
1216~1229.
59. Goldsmith, R. E., Laffery, B.
A., & Newell, S. J. (2000). The Impact
of
Corporate Credibility and Celebrity
Credibility on Consumer Reaction
to
Advertisements and Brands. Journal of
Advertising, 29(3), 43-54.
60. Greenwald, AG
and Clark Leavitt. (1984). Audience Involvement
in Advertising: Four Levels. Journal of Consumer
Research, Vol.11, pp. 221-240.
61. Greenwald,
A. (1968). Cognitive Learning, Cognitive
Response to Persuasion
and Attitude Change.
Psychological Foundations of Attitudes, A.
Greenwald, T. Brock, and T. Ostrom, eds. New
York: Academic Press, pp. 147-70.
62. Gulati,
R. (1995). Does familiarity breed trust? The
implications of repeated
ties for
contractual choice in alliances. Academy of
Management Journal, 38(1),
85–112.
63.
Hagel, J., and Armstrong, A. (1997). Net Gain:
Expanding Market through Virtual Communities.
Harvard Business School Press, Boston.
64.
Hahha. N, and R. Woznizk. (2001). Consumer
Behavior. (1st ed), Englewood Cliffs :
Prentice-Hall , Inc.
65. Hair, J. F. Jr.,
Anderson ,R. E., Tatham, R. L., and Black, W. C.
(1998). MultivariateData Analysis, (4 edition).
Englewood Cliffs, Prentice-Hall Inc., New
Jersey.
66. Harmon, R. R. & K. A. Coney.
(1982). The Persuasive Effects of Source
Credibility in Buy and Lease Situations. Journal
of Marketing Research, Vol. 19, pp.
255-60.
67. Hart, P. and Saunders, C. (1997).
Power and Trust: Critical Factors in the
Adoption and Use of Electronic Data Interchange.
Organizational Science. Vol. 8, No. 1, pp.
23-42.
68. Hosmer, L. T. (1995). Trust: The
Connecting Link Between Organizational Theory
and Philosophical Ethics. Academy of Management
Review, 20(2): 379-403.
69. Hausman, A. V.,
and Siekpe, J.S. (2009). The effect of web
interface features on consumer online purchase
intentions. Journal of Business Research, 62(1),
5-13.
70. Houston , M. J., and M. L.
Rothschild. (1978). MethodologicalPerspective in
Involvement, Research Frontiers inMarketing :
Dialogues and Direction , Chicago :
AmericanMarketing Association.
71. Hovland,
C.I., Janis, I.L., and Kelley, H.H., (1953).
Communication and Persuasion. Yale University
Press
72.Huang, J. (2001). Consumer
evaluations of unethical behaviors of web sites:
A cross-culture comparison. Journal of
International Consumer Marketing, Vol. 13, No 4,
pp. 51-71.
73. Hyman, M. R. (1990). Reading,
writing and the hickory stick: The appalling
story of physical and psychological abuse of
American school children, Lexington Books,
Lexington.
74. Ives, B., and Learmonth, G. P.
(1984). The information system as
a
competitive weapon. Communications of the
ACM, 27(12), 1193–1201.
75. iResearch.
Internet community user research report.
2006.
76. iResearch. China online social
network research report. 2007.
77. iResearch.
China social network developing research report.
2008a.
78. iResearch. China social network
e-commerce report. 2008b.
79. iResearch. The
three main C2C platforms in China are popular
among
differentusers. 2008c. Available at
http://news.iresearch.cn/charts/75073.
shtml.
80. J. de Jonge, J.C.M. van Trijp,
I.A. van der Lans, R.J. Renes, L.J. Frewer
(2008). How trust in institutions and
organizations builds general consumer confidence
in the safety of food: A decomposition of
effects. Original Research Article, Volume 51,
Issue 2, Pages 311-317.
81. Jin, L., and
Robey, D. (1999).Explaining cybermediation: an
organizational
analysis of electronic
retailing. International Journal of Electronic
Commerce,
3(4), 47–65.
82. J. Koh, Y.-G.
Kim (2004). Knowledge sharing in virtual
communities: an e-business perspective, Original
Research Article, Vol. 26, Issue 2, pp.
155-166.
83. John P. Pierce, Elizabeth
Gilpin, David M. Burns, Elizabeth Whalen,
Bradley Rosbrook, Donald Shopland and Michael
Johnson. (1991). Does Tobacco Advertising Target
Young People to Start Smoking? Journal of the
American Medical Association,
266:3154-3158
84. Jones, Q., and Rafaeli, S.
(2000).Time to split, virtually:
‘discourse
architecture ’ and‘community
building’ create vibrant virtual publics.
Electronic Markets, 10(4), 214–223.
85.
Jones, TM. (1991). Ethical decision-making by
individuals in organizations:
an
issue-contingent model. Academy of Management
Review, Vol. 16, 366–395.
86. Jugenheimer,
Donald W., & White, Gordon E. (1980). Basic
Advertising.
87. Kahle, L. R., Homer, P. M.
(1985). Physical attractiveness of the celebrity
endorser: A social adaptation perspective.
Journal of Consumer Research, Vol.11 , No.4,
pp.954–960.
88. Kakkar, P., and Richard, J.
L. (1975). The psychological situation as a
determinant of consumer behavior. Advance in
Consumer Research, 2, 439-454.
89. Kalakota,
R., and Whinston, A. (1997). Electronic
Commerce: A Manager’s
Guide.
Addison-Wesley, Reading, MA.
90. Kamins, M.
A., and Gupta, K. (1994). Congruence Between
Spokesperson
and Product Type: A Match Up
Hypothesis Perspective. Psychology
and
Marketing, 11(6), 569-586.
91. Kamins,
M. A. (1990). An Investigation into The
“Match-Up” Hypothesis In
Celebrit. Journal of
Advertising, 19(1), 4-13.
92. Kankanhalli,
A., Tan, B. C. Y., and Wei, K. K. (2005).
Contributing
knowledge to electronic
knowledge repositories: an empirical
investigation.
MIS Quarterly, 29, (1),
113–143.
93. Kavadas, C. (2003). The effects
of risk disclosure and ad involvement
on
consumers’ recall, behavioral intentions,
attitude towards the ad and brand
in DTC
advertisements (Doctoral dissertation, Concordia
University, 2003).
94. Kim, D. J., Song, Y.
I., Braynov, S. B., and Rao, H. R. (2003).
A
multidimensional trust formation model in
B2C e-commerce: A conceptual
framework and
content analyses of academia/practitioner
perspectives.
Decision Support Systems,
40(2), 143–165.
95. Klein, B., and Leffler, K.
B. (1981). The role of market forces in
assuring
contractual performance. Journal
of Political Economy, 89(4), 615–641.
96.
Koh, J., and Kim, Y. G . (2004). Sense of
virtual community: a conceptual
framework
and empirical validation. International Journal
of Electronic
Commerce, 8(2),
75–93.
97. Komito, L. (1998). The Net as a
Foraging Society: Flexible Communities, The
Information Society, Vol. 14, pp. 97-106.
98.
Krugman, H. E. (1995). The impact of television
advertising learning without involvement. Public
Opinion Quarterly, 29, pp.349-356.
99. Kumar,
N. (1996), The power of trust in
manufacturer–retailer relationships.
Harvard
Business Review, 74 (6), 92–109.
100. LaTour,
M. and T. Hawthorne. (1994). Ethical Judgments
of Sexual Appeals in Print Advertising. Journal
of Advertising 23(3), 81–90.
101. Laurent,
Gilles & Jean-Noel Kapferer. (1985).
Measuring Consumer Involvement Profiles. Journal
of Marketing Research, Vol.23, pp.41-53.
102.
Lee, J., Park, D.H. & Han, I. (2008). The
effect of negative online consumer reviews on
product attitude: An information processing
view. Electronic Commerce Research and
Applications, 7(3), 341-352.
103. Lee, F. S.
L., Vogel, D., and Limayem, M. (2003).Virtual
community
informatics: a review and
research agenda. Journal of Information
Technology
Theory and Application
(JITTA), 5(1),47–61.
104. Lee, M. K. O., and
Turban, E. (2001).A trust model for
consumer internet
shopping.
International Journal of Electronic Commerce,
6(1), 75–91.
105. Lewis, J. D., and Weigert,
A. J. (1985)Trust as a social reality. Social
Forces,
63(4), 967–985.
106.
Lin, H. F. (2006) Understanding behavioral
intention to participate in virtual communities.
CyberPsychology & Behavior, 9(5),
540–547.
107. Lu, Y., and Zhou, T. A research
of consumer’s initial trust in online stores
in
China. Journal of Research and
Practice in Information Technology,
39(3),
167–180.
108. Lynch, J., &
Schuler, D. (1994). The Matchup Effect of
Spokesperson and
Product Congruency : a
Schema Theory Interpretation. Psychology
and
Marketing, 11(5), 417-445.
109.
Maddux, James E., and Ronald W. Rogers. (1980).
Effects of Source Expertness, Physical
Attractiveness, and Supporting Arguments on
Persuasion: A Case of Brains over Beauty.
Journal of Personality and Social Psychology, 39
(2), 235–244.
110. Mayer, R. C., Davis, J.
H., and Schoorman, F. D. (1995). An integrative
model of organizational trust. Academy of
Management Review, 20(3), 709–734.
111.
Mathur, Lynette K., Mathur, IKE; Rangan, Nanda
(1997), The wealth effects Associated with a
celebrity Endorses: the Michael Jordan
phenomenon, Journal of Advertising Research,
May-June, pp.67-73.
112. McCarter, M. W. and
Northcraft, G. B. (2007). Happy together?
Insights and implications of viewing managed
supply chain as a social dilemma. Journal of
Operations Management, 25(2), 498-511.
113.
McKnight, D. H., Choudhury, V., and Kacmar, C.
(2002).The impact of initial consumer trust on
intentions to transact with a web site: a trust
building model. Journal of Strategic Information
Systems, 11, 3–4, 297–323.
114. McKnight, D.
H., Cummings, L. L., and Chervany, N. L. (1998).
Initial trust
formation in new
organizational relationships. Academy of
Management
Review, 23(3), 473–490.
115.
McMillan, D. W. and Chavis, D. M. (1986). Sense
of community: a definition and theory. Journal
of Community Psychology, 14, 6-23.
116.
McMullan, R and Gilmore, A. (2003). The
Conceptual Development of Customer Loyalty
Measurement: A Proposed Scale. Journal of
Targeting, Measurement and. Analysis for
Marketing, Vol 11, No 3, pp 230-443
117.
Michael, S., & Tony, L. (1994). Ethical
judgments of sexual appeals in print
advertising. Journal of Advertising, 23(3),
81-90.
118. Mishra, R. (1999) Globalization
and The Welfare State. Cheltenham: Edward
Elgar.
119. Miciak, A. R., & Shanklin, W.
L. (1994). Choosing Celebrity
endorsers.
Marketng Management, 3,
50-60.
120. Mittal, Banwari. (1995). A
Comparative Analysis of Four Scales of Consumer
Involvement. Psychology & Marketing, Vol.12,
No.7, pp.663-682.
121. Mittal, Banwari
(1989). Measuring Purchase-Decision Involvement.
Psychology & Marketing, Vol.6, No.2,
pp.147-162.
122. Moorman, C., Deshpande, R.,
and Zaltman, G. (1993). Factors Affecting Trust
in Market Relationships. Journal of Marketing,
Vol. 57, pp.81-101.
123. Morgan, R., and
Hunt, S. D. (1994). The commitment-trust theory
of
relationship marketing. Journal of
Marketing, 58(3), 20–38.
Pavlou, P. A., and
Fygenson, M. (2006)Understanding and predicting
electronic commerce adoption: an
extension of the theory of planned behavior. MIS
Quarterly, 30(1), 115–143.
124. Nancy Spears
and Surendra N. Singh. (2004). Measuring
attitude toward the brand and purchase
intentions. Journal of current issues and
research in advertising, Vol. 26, Iss 2, pp.
53.
125. Nicholson, C. Y., L. F. Compeau and
R. Sethi (2001). The Role of Interpersonal
Liking in Building Trust in Long-Term Channel
Relationships. Journal of the Academy of
Marketing Science, 29, 1, pp.3-15.
126.
Nicosia, Francesco M. Advertising management,
and society: a business point of view ,1974.,
Boston: McGraw-Hill (New York).
127.
O''Brien, L., & Jones, C
(1995). Do reward really create loyalty,
Harvard
Business Review, May-Jun, pp.
36-41.
128. Ohanian (1991). The Impact of
Celebrity Spokespersons''
Perceived Image on Consumers''
Intention to Purchase. Journal of Advertising
Research, pp.46-54.
129. Ohanian. (1990).
Construction and validation of a scale to
measure celebrity endorsers''
perceived expertise, trustworthiness, and
attractiveness. Journal of Advertising, Vol. 19
(3).
130. Olson, Jerry C., and Philip A.
Dover (1978). Cognitive Effects of
Deceptive
Advertising. Journal of Marketing
Research, 15(February), 29-38.
131. Pavlou,
P. A., and Gefen, D. (2004). Building effective
online marketplaces
with institution-based
trust. Information Systems Research, 15(1),
37–59.
132. Peter , J. Paul ., and Jerry C.
Olson. (1999). Consumer Behavior : Marketing
Strategy Perspectives. Homewood ,Illinois :
Richard D. Irwin.
133. Petty, R. E. and
Cacioppo, J. T. (1981). Issue Involvement as a
Moderator of the Effects On Attitude of
Advertising Content and Context. Advances in
Consumer Research, Vol. 8, pp. 20-24.
134.
Podsakoff, M. P., and Organ, D. W. (1986).
Self-reports in organizational
research:
problems and prospects. Journal of Management,
12(4), 531–544.
135. Pornpitakpan, Chanthika.
(2003). Validation of the Celebrity Endorsers’
Credibility Scale: Evidence from Asians. Journal
of Marketing Management, 19(1), 179-195.
136.
Porter, C. E., and Donthu, N. (2008).Cultivating
trust and harvesting value in virtual
communities. Management Science, 54(1),
113–128.
137. Preece, J. (2000). Online
Communities: Designing Usability,
Supporting
Sociability. NY:John Wiley &
Sons, LTD.
138. Reidenbach, R. E., &
Robin, D. P. (1988). Some Initial Steps
Toward
Improving the Measurement of Ethical
Evaluations of Marketing Activities.
Journal
of Business Ethics, 7, 871–879.
139.
Rheingold, H. The Virtual Community:
Homesteading on the Electronic
Frontier.
Addison-Wesley, Reading, MA, 1993.
140.
Ridings, C. M., Gefen, D., and Arinze, B.
(2002). Some antecedents and
effects of trust
invirtual communities. Journal of Strategic
Information Systems, 11, 3–4, 271–295.
141.
Ring, P.S., and Van de Ven, A. H. (1992).
Structuring Cooperative Relationships Between
Organizations. Strategic Management Journal,
Vol. 13, No.7, pp.483-498.
142. Robert E.
Burnkrant and Alan G. Sawyer. (1983). Effects of
Involvement and Message Content on
Information-Processing Intensity. Information
Processing Research in Advertising, Erlbaum:
Hillsdale, New Jersey, p43-64.
143.
Rothaermel, F. T., and Sugiyama, S. (2001).
Virtual internet communities and commercial
success: individual and community-level theory
grounded in the atypical case of TimeZone.Com.
Journal of Management, 27(3), 297–312.
144.
Rotter, J. B. (1967). A new scale for the
measurement of interpersonal trust.
Journal
of Personality, 35(4), 651–665.
145.
Rousseau, D. M., Sitkin, S. B., Burt, R. S., and
Camerer, C. (1998). Not so
different after
all: across-discipline view of trust. Academy of
Management Review, 23(3), 393–404.
146.
Saatchi & Saatchi (1998). The saatchi and
saatchi awards.
(http://www.saatchi-saatchi.com/innovation/shocked/intro.html
)
147. Sabatelli, R. M., Buck, R., &
Dreyer, A.（1983）,Locus of control, interpersonal
trust, and nonverbal communication accuracy.
Journal of Personality and Social Psychology,
44（2）,399-409.
148. Salam, A. F., Iyer, L.,
Palvia, P., & Singh, R. (2005). Trust in
e-commerce. Communications of the ACM, 48(2),
72-77.
149. Schulman, Gary and Chrysoula
Worrall. (1970). Salience Patterns, Source
Credibility and Sleeper Effect. Public Opinion
Quarterly, Vol. 34, No.3, pp. 371-82.
150.
Schiffman, Leon G., and Kanuk, L.L. (2008).
Consumer Behavior, 9nd eds., New Jersey: Pearson
Prentice.
151. Schiffman, Leon G. and Kanuk,
L.L. (2000). Consumer Behavior, Seventh Edition,
Upper Saddle River, New Jersey: Prentice-Hall,
Inc.
152. Schiffman, Leon G., and Kanuk, L.
L. (1994). Consumer Behavior, 5th ed.,
Singapore, Prentice Hall.
153. Schumacker, R.
E., and Lomax, R. G. (1996). A beginner’s guide
to structural equation modeling. New Jersey:
Lawrence Erlbaum Associates, Publishers.
154.
Shane, R. P. (2005). The Attitudes of Middle
Class Male and Female Consumers Regarding the
Effectiveness of Celebrity Endorsers. Journal of
Promotion Management. 11(4), 33.
155.
Shankar, V., Urban, G. L., and Sultan, F.
(2002). Online trust: a
stakeholder
perspective, concepts,
implications, and future directions. Journal of
Strategic Information Systems, 11, 3–4,
325–344.
141. Shapiro, S. P. (1987). The
social control of impersonal trust. American
Journal of Sociology, 93(3), 623–658.
156.
Shaver, D. L. (2003). Toward an Analytical
Structure for Evaluating the
Ethical Content
of Decisions by Advertising Professionals.
Journal of Business Ethics, 48(3),
291-300.
157. Sherif, M., and H. Cantril.
(1947). The Psychology of Ego-involvement, New
York: John Wiley and Sons, Inc.
158. Shimp,
T. A. (1993). Promotion Management and Marketing
Communications, 3th ed. Dryden Press.
159.
Shimp, T. A., Stuart, E. W., & Engle, R. W.
(1991). A Program of Classical
Conditioning
Experiments Testing Variations in the
Conditioned Stimulus
Context. Journal of
Consumer Research, 18, 1-12.
160. Shimp, T.
A. (1981). Attitude toward the Ad as a Mediator
of Consumer
Brand Choice. Journal of
Advertising, 10(2), 9-15.
161. Simpson, James
T., and Donna T. Mayo (1997). Relationship
Management：A Call for Fewer Influence Attempts？
Journal of Business
Research,39,
PP.209-218.
162. Simpson,
Edwinn K. and Ruel C. Kahler. (1980-81). A Scale
for Source Credibility, Validated in the Selling
Context. The Journal of Personal Selling and
Sales Management, Vol. 12, pp. 17-25.
163.
Sina, T. Sina survey reveals that more than 70%
of the web users had ever
boughtfake products
online. 2009. Available at
http://www.kuqin.com/shuoit
/20090313/39603.html.
164.
Singh J., and D. Sirdeshmukh (2000). Agency and
Trust Mechanisms in Consumer Satisfaction and
Loyalty Judgments. Journal of Academy of
Marketing Science, l28 (1), 150-167.
165.
Sirohie, N., McLaughlin, E. W., and Wittink, D.
R. (1998). A model of consumer perceptions and
store loyalty intentions for a supermarket
retailer. Journal of Retailing, 74(2),
223-245.
166. Sitkin, S. B., & Roth, N.
L. (1993). Explaining the Limited Effectiveness
of Legalistic "Remedies" for Trust/ Distrust.
Organization Science, 4(3), 367-392.
167.
Smith, D. N. Trust Me, Would I Steer You Wrong?
The Influence of Peer
Recommendations within
Virtual Communities. Doctoral Thesis, University
of Illinois, Chicago, 2002.
168. Solomon, M.,
Ashmore, R., & Longo, L. (1992). The beauty
Match-Up
Hypothesis: Congruence Between Types
of Beauty and Product Images in
Advertising.
Journal of Advertising, 21(4), 23-34.
169.
Spar, D. and Bussgang, J.J. (1996). Ruling the
Net, Harvard Business Review, Vol.74, No.3,
pp.125-133.
170. Stewart, K. J. (2003). Trust
transfer on the World Wide Web.
Organization
Science, 14(1), 5–17.
171.
Sumeet Gupta, Hee W. Kim (2008). Linking
structural equation modeling to Bayesian
networks: Decision support for customer
retention in virtual communities, Original
Research Article, Volume 190, Issue 3, Pages
818-833.
172. Susan Tai, H. C. (1999).
Advertising ethics: The Use of Sexual Appeal
in
Chinese Advertising. Teaching Business
Ethics, 3(1), 87-100.
173. Swan, J. E. and R.
L. Oliver. (1988). Postpurchase Communications
by Consumer. Journal of Retailing,
65(Winter):516-533.
174. Terence A. Shimp.
(1993). Promotion Management and
Marketing
Communications. Chicago, IL：Dryden
Press.
175. Thomas, Craig W. (1998).
Maintaining and Restoring Public Trust in
Government Agencies and their Employees.
Administration and Society, 30(2),
166-193.
176. Unpublished Doctoral
Dissertation, Georgia State University, Atlanta,
1997.
177. Wang, H. Fake goods dealers find
haven on internet. 2009. Available
at
http://www.chinadaily.net/bizchina/2009-02/10/content_7459200.htm.
178.
Wang, W., and Benbasat, I. (2007).
Recommendation agents for
electronic
commerce: effects of explanation
facilities on trusting beliefs. Journal of
Management Information Systems, 223(4),
217–246.
179. Wells, W. D., Burnett, J.,
& Moriarty S. (2003). Advertising:
Principles &
practice (6th edition).
Upper Saddle River, NJ: Prentice-Hill.
180.
Whitehead, J.L. (1968). Factors of source
credibility. Quarterly Journal
of Speech,
54(1), 59-63.
181. Williams, R. L., and
Cothrel, J. (2000). Four smart ways to run
online
communities. Sloan Management Review,
41(4), 81–91.
182. WK Gardner, DA Barber and
DG Parbery. (1982). Effect of Microorganisms on
the Formation and Activity of Proteoid Roots of
Lupinus albus L. Australian Journal of Botany,
30(3) 303-309.
183. Wright, P. (1974)
Analyzing Media Effects on Advertising Response.
Public
Opinion Quarterly, Vol. 38, pp.
192-205.
184. Wu, J. J., and Chang, Y. S.
(2005). Toward understanding
members’
interactivity, trust, and flow in
online travel community. Industrial Management
& Data Systems, 105(7), 937–954.
185.
Xua, Y., Summersb, T., and Bonnie, D. B. (2004).
Who buys American alligator ?Predicting
purchase intention of a controversial product.
Journal of Business Research, Vol.57, No.10,
pp.1189-1198.
186. Yaobin, L., Ling, Z ., and
Bin, W. (2010). From virtual community
members
to C2C e-commerce buyers: Trust in
virtual communities and its effect on consumers’
purchase intention. Electronic Commerce Research
and
Applications, 9(4), 346-360.
187.
Yavas,U., and E. Babakus. (1995). Purchasing
Involvement in Saudi Arabia:Measure Development
and Validation. Journal of International
Consumer Marketing, 8(1), 23-41.
188.
Youcheng Wang, Quaehee Yu, Daniel R. Fesenmaier
(2002). Defining the virtual tourist community:
implications for tourism marketing, Original
Research Article, Volume 23, Issue 4, Pages
407-417.
189. Zaichkowsky, J. L. (1986).
Conceptualizing Involvement. Journal of
Advertising, Vol.15.pp.4-14.
190.
Zaichkowsky, J. L. (1985). Measuring the
involvement construct. Journal of Consumer
Research, Vol.12, PP.341-352.
191. Zeithaml,
V. A. (1988). Consumer perceptions of price,
quality and value: a
means-end model and
synthesis of evidence. Journal of Marketing.
Vol. 52, No. 3, pp.2-22.
192. Ziegler, C. N.,
and Golbeck, J. (2007). Investigating
interactions of trust and
interest
similarity. Decision Support Systems, 43(2),
460–475.
193. Zinkhan, G. M. (1994).
Advertising ethics: Emerging Methods and
Trends.
Journal of Advertising, 23(3),
1-4.
194. Zucker, L. G. (1986). Production of
trust: Institutional sources of
economic
structure. In B. M. Staw and L. L.
Cummings (eds.), Research in Organizational
Behavior, JAI Press, Greenwich, CT,
53–111.
網路資料：
1.
台灣科技頻道，2010年5月。
http://twt.zhreader.com/2010/05/facebook_6884.html
2.
創市際 (InsightXplorer)
市場研究顧問公司
http://www.insightxplorer.com/product/ARO01.html
3.
CheckFacebook.com
網站
http://www.checkfacebook.com/
4.
財團法人資訊工業策進會網站
http://www.iii.org.tw/Default.aspx
|