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研究生: 阮富秋何
研究生(外文): Nguyen Phu Thu Ha
論文名稱: Examining the Factors Influence to Successful Of E-Commerce Activities in Vietnam
論文名稱(外文): Examining the Factors Influence to Successful Of E-Commerce Activities in Vietnam
指導教授: 董建郎
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 100
畢業學年度: 99
語文別: 英文
論文頁數: 65
中文關鍵詞: e-commerceB2CB2Bstrategiesprivacytrustsystem qualityinformation qualityservice qualityintention to useuser satisfactionse-commerce success
外文關鍵詞: e-commerceB2CB2Bstrategiesprivacytrustsystem qualityinformation qualityservice qualityintention to useuser satisfactionse-commerce success
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  • 評分:*****
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Currently, with the explosive growth of information technology, the application of information technology in the economic field for the development of enterprises is inevitable. Especially with the advent of electronic commerce has helped businesses dealing in products online gain many success.
In Vietnam, although the new electronic trade are exploited and developed in recent years, these businesses online business has certain success and a growing number of enterprise application deployment electronic commerce to develop business activities when they understand the benefits of e-commerce business. For customers, the online purchase to help them get more choices, more utility, they can easily select the desired product with a best price, thereby helping more clients saving time and costs.
The study of factors affecting the success of e-commerce activities in Vietnam as a suitable direction in the current trends. This study will contribute very important in helping businesses get the right look on the positive factors have a direct impact on the business efficiently acquire online.

Currently, with the explosive growth of information technology, the application of information technology in the economic field for the development of enterprises is inevitable. Especially with the advent of electronic commerce has helped businesses dealing in products online gain many success.
In Vietnam, although the new electronic trade are exploited and developed in recent years, these businesses online business has certain success and a growing number of enterprise application deployment electronic commerce to develop business activities when they understand the benefits of e-commerce business. For customers, the online purchase to help them get more choices, more utility, they can easily select the desired product with a best price, thereby helping more clients saving time and costs.
The study of factors affecting the success of e-commerce activities in Vietnam as a suitable direction in the current trends. This study will contribute very important in helping businesses get the right look on the positive factors have a direct impact on the business efficiently acquire online.

Abstract  i
Acknowledgments  i
Table of Contents  i
List of Tables  iii
List of Figures  v
Chapter 1 Introduction  1
1.1. Research Background  1
1.2. Research Motivation  2
1.3. Research Purpose  2
1.4. Research Procedure  3
Chapter 2 Literature Review  4
2.1. E-commerce Definitions  4
2.2. E-commerce in Vietnam  4
2.3. External Factors  6
2.3.1. E-commerce Strategies  6
2.3.2. Customer Knowledge and Readiness for E-commerce  7
2.3.3. Privacy and Trust to E-commerce  8
2.4. Internal Factors  8
2.4.1. System Quality  9
2.4.2. Information Quality  9
2.4.3. Service Quality  9
2.5. Intention to Use  10
2.6. User Satisfaction (Customer E-commerce Satisfaction)  10
2.7. E-commerce Success  10
Chapter 3 Research Design and Methodology  12
3.1. Research Approach  12
3.2. Research Framework  12
3.3. Research Hypotheses  13
3.4. Research Methods  14
3.4.1. Population and Sampling  14
3.4.2. Instrument Design  14
3.5. Reliability and Validity Analysis  15
3.5.1. Reliability Analysis  15
3.5.2. Validity Analysis  15
3.6. Research Process  17
Chapter 4 Data Analysis and Results  19
4.1. Descriptive Analysis of Sample Demographics  19
4.2. T-Test and ANOVA Analysis  20
4.2.1. T-Test  20
4.2.2. ANOVA Test  21
4.3. Correlation Analysis  23
4.4. Factor Analysis  26
4.5. Regression Analysis  30
4.5.1. Linear Regression Analysis for Testing Hypotheses H1  31
4.5.2. Linear Regression Analysis for Testing Hypotheses H2  37
4.5.3. Linear Regression Analysis for Testing Hypotheses H3  39
4.5.4. Linear Regression Analysis for Testing Hypotheses H4  41
4.5.5. Linear Regression Analysis for Testing Hypotheses H5  42
4.5.6. Linear Regression Analysis for Testing Hypotheses H6  43
4.6. Research Finding  44
Chapter 5 Conclusions and Suggestions  47
5.1. Research Conclusions  47
5.2. Contributions and Implications  48
5.2.1. Research Contributions  48
5.2.2. Managerial Implications  48
5.3. Research limitations  49
5.4. Future Research Suggestions  49
References  51
APPENDIX  59

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