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研究生: 黎越蘇
研究生(外文): Le Viet Xo
論文名稱: An Empirical Study on the TAM model on University of Economic and Technical Industries
論文名稱(外文): An Empirical Study on the TAM model on University of Economic and Technical Industries
指導教授: 唐國銘
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 100
畢業學年度: 99
語文別: 英文
論文頁數: 66
中文關鍵詞: E-commerceTAME-CAMPerceived RiskPerceived usefulnessPerceived ease of use
外文關鍵詞: E-commerceTAME-CAMPerceived RiskPerceived usefulnessPerceived ease of use
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  • 被引用:0
  • 點閱:12
  • 評分:*****
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The appearance of global Internet marks a turning point in commercial transactions. Electronic Commerce is mentioned on all the media as a business tool typical of XXI century. Moreover, E – Commerce is hot for each country, each international organization because of its usability and usefulness. E – Commerce is increasingly demonstrated the potential benefits and its great ability day by day. In the future, E – Commerce will be one of the decisive factors in the success of nations, economic bloc in the region competitive nature of globalization and increasingly profound. E – Commerce is the key for humanity to enter the XXI century – The century of knowledge society.
Nowadays in Vietnam, e – Commerce has begun be formed but it is in the inception phase.  The study of E – Commerce situation in the country ahead gave us experiences, the specific solutions for processing applications and deployment of E – Commerce in our country is necessary. Recognize the importance of that issue, with the learnt knowledge and the enthusiastic guidance of Dr. Gow Ming Dong, I have chosen:  "An Empirical Study on the TAM model on University of Economic and Technical Industries" for my graduate thesis.

The appearance of global Internet marks a turning point in commercial transactions. Electronic Commerce is mentioned on all the media as a business tool typical of XXI century. Moreover, E – Commerce is hot for each country, each international organization because of its usability and usefulness. E – Commerce is increasingly demonstrated the potential benefits and its great ability day by day. In the future, E – Commerce will be one of the decisive factors in the success of nations, economic bloc in the region competitive nature of globalization and increasingly profound. E – Commerce is the key for humanity to enter the XXI century – The century of knowledge society.
Nowadays in Vietnam, e – Commerce has begun be formed but it is in the inception phase.  The study of E – Commerce situation in the country ahead gave us experiences, the specific solutions for processing applications and deployment of E – Commerce in our country is necessary. Recognize the importance of that issue, with the learnt knowledge and the enthusiastic guidance of Dr. Gow Ming Dong, I have chosen:  "An Empirical Study on the TAM model on University of Economic and Technical Industries" for my graduate thesis.

ABSTRACT  i
Acknowledgments  iii
Table of Contents  iv
List of Tables  vi
List of Figures  vii
Chapter 1 Introduction  1
1.1. Background  1
1.2. The Importance  2
1.3. Research Purpose  3
1.4. The Research Process  3
Chapter 2 Literal Review  5
2.1. Formation and Development Trend of E-commerce in the World  5
2.2. Overview of E-commerce  6
2.2.1 Definition of E-commerce  6
2.2.2. Types of E-commerce  8
2.2.3. The Business Methods of E-commerce  9
2.2.4. Payment in E-commerce  10
2.3. Some Previous Research Models about E- Commerce  14
2.3.1 Theory TRA Model  14
2.3.2. Theory TBP Model  15
2.3.3. TAM  15
2.3.4. Factors in the TAM Model  16
2.3.4.1. Perceive Usefulness- PU  16
2.3.4.2. Perceive Easy of Use- PEU  18
2.3.4.3. Attitude  18
2.3.4.4. Behavior Intention  19
2.4.  E- Commerce Adoption Model – e-CAM  20
2.4.1. The Major Components  21
2.4.1.1. Perceived Risk with Product/Service – PRP  21
2.4.1.2. Perceived Risk in the Context of Online Transaction  23
2.5. Discussion  25
2.5.1. Discussion of TAM and e-CAM  25
2.5.2. Discussion of the Relationship of Variables  26
Chapter 3 Research Methodology  29
3.1. Research Framework  29
3.2. Hypothesis  30
3.3. Measuring Variables  31
3.3.1. Perceived Usefulness  31
3.3.2. Perceived Ease of Use  31
3.3.3. Perceived Risks  32
3.3.4. Attitude of E-commerce Acceptance  33
3.4. Sample Processing Method  34
3.5. Factors Analysis  35
3.6. Reliability Analysis  36
3.7. Regression Analysis  36
Chapter 4 Research Results  38
4.1. Decretive Analysis  38
4.2. Reliability Analysis  39
4.3. Factors Analysis  40
4.4. Regression Analysis  42
4.4.1. Linear Regression Analysis for Behavior Intention to Uuse E-commerce.  43
Chapter 5 Conclusion and Suggestion  46
5.1. Research Results  46
5.2. Implication  49
5.3. The Challenges and Limitations in the Application of Information Technology and E-commerce Applications in at University of Economic and Technical Industries  51
REFERENCES  58
Appendix 1  61

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