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研究生: 阮春惠
研究生(外文): Nguyen Xuan Huy
論文名稱: Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
論文名稱(外文): Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
指導教授: 溫嘉榮
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 100
畢業學年度: 99
語文別: 英文
論文頁數: 127
中文關鍵詞: Service providersStudentsMobile phone serviceIntention to useNetwork’s qualityserving qualityService costValue added servicesReliability of the networkAttraction
外文關鍵詞: Service providersStudentsMobile phone serviceIntention to useNetwork’s qualityserving qualityService costValue added servicesReliability of the networkAttraction
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  • 點閱:21
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The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.

The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.

ABSTRACT  i
ACKNOWLEDGEMENTS  iii
Table of Contents  iv
List of Tables  ix
List of Figures  x
Chapter 1 Introduction  1
1.1. Research Background  1
1.2. The Importance of the Study  6
1.3. Research Motivation  7
1.4. Research Purpose  8
1.5. Research Practicality  9
1.6. Delimitation  10
Chapter 2 Literature Review  11
2.1. The Concept of Market and Telecommunications Market  11
2.2. Customers in Service Sector Mobile Phone  13
2.3. Mobile Phone Service  15
2.3.1. Definition of service  15
2.3.2. Mobile phone service and its characteristics  16
2.3.3. Mobile phone service’s quality  17
2.4. The Overview of Nam Dinh Telecommunication Market  19
2.4.1. Introducing about the current mobile phone service providers in Nam Dinh’s market  22
2.4.2. Mobile phone service Vinaphone  23
2.4.3. Mobile phone service Mobifone  26
2.4.4. Mobile phone service Viettel  29
2.4.5. Mobile phone service S-Fone  33
2.4.6. Mobile phone service EVN-mobile  34
2.5. Reference Model Studies  36
2.5.1. Simple model of giving goods buying decision  36
2.5.2. Successful model of Delone and Mclean  41
2.5.3. Factor and variables definitions  47
Chapter 3 Methodology  53
3.1. Research Design & Framework  53
3.2. Research Hypotheses  54
3.3. Measurement of Variables  56
3.3.1. Network quality  56
3.3.2. Serving quality  57
3.3.3. Service cost  57
3.3.4. Value added services  58
3.3.5. Reliability of the network  59
3.3.6. Attraction  60
3.3.6. Intention to user  60
3.4. Sampling Method: Random Sampling  61
3.5. Research Procedure  63
3.6. Tool Development  66
3.6.1. Design questionnaires  66
3.6.2. Reliability  68
3.6.3. Validity analysis  69
3.7. Data Analysis  73
3.7.1. Descriptive statistics  73
3.7.2. Inferential statistics  73
Chapter 4 Data Analysis and Results  76
4.1. Descriptive Statistics  76
4.2. T- Test and ANOVA analysis  78
4.2.1. T- Test  78
4.2.2. ANOVA test  79
4.3. Factor Analysis  80
4.4. Regression Analysis  83
4.5. Research Finding  86
4.6. Discussions  89
Chapter 5 Research Conclusion  90
5.1. Conclusions  90
5.2. Organizational Implications  91
5.3. Limitations  93
5.4. Suggestions  93
5.5. Suggestions for Future Study  97
REFERENCES  99
Appendix 1  109

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