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研究生: 郭平揚
研究生(外文): Quach Binh Duong
論文名稱: Model of Telecommunication Services User Acceptance Case Study of Telecommunication Management at Haiphong City
論文名稱(外文): Model of Telecommunication Services User Acceptance Case Study of Telecommunication Management at Haiphong City
指導教授: 張鐸
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 100
畢業學年度: 99
語文別: 英文
論文頁數: 104
中文關鍵詞: Telecommunicationtelecommunication servicesinternetinternet servicesTechnology Acceptance Model (TAM)User Acceptance
外文關鍵詞: Telecommunicationtelecommunication servicesinternetinternet servicesTechnology Acceptance Model (TAM)User Acceptance
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Nowadays, the management of telecommunication services and public internet agents in Vietnam, even in Haiphong city still exist many problems, due to inadequate number of Internet agents increased quickly. The organization manages internet service is very complex, otherwise the articles of state laws regulating of public internet agents are not appropriate and the lack of management experience leading to many difficulties for management. Besides that, deployment of telecommunications services and internet agents’ management at the Department of Information and Communication Haiphong also take the form and almost use underdeveloped methods, less focused on information technology applications and advance solutions technology in the management and monitoring of telecommunications services and public internet agents.
The purpose of this study is to examine the acceptance model of  telecommunication and internet service in Haiphong city with three objectives (1) to identify what the factors have significant influence the behavioral intention toward the use of telecommunication and internet services in Haiphong city; (2) to examine how the factors influence the behavioral intention toward the use of telecommunication and internet services in Haiphong city; and (3) to examine how the users are willing to accept telecommunication and internet services in the context of Haiphong city.
The study based on the well-known Technology Acceptance Model (TAM) with extensions to employ for the analysis. Data of the quantitative survey is gathered from users and manager of telecommunication and internet services business. The Statistical Package for the Social Sciences (SPSS) is used for analyzing the collected data.
  This study report the findings with issues concerning the acceptance model of telecommunication and internet services in Haiphong city, Vietnam. In addition, some suggestions to improve telecommunication and internet services management will be also provided.

Nowadays, the management of telecommunication services and public internet agents in Vietnam, even in Haiphong city still exist many problems, due to inadequate number of Internet agents increased quickly. The organization manages internet service is very complex, otherwise the articles of state laws regulating of public internet agents are not appropriate and the lack of management experience leading to many difficulties for management. Besides that, deployment of telecommunications services and internet agents’ management at the Department of Information and Communication Haiphong also take the form and almost use underdeveloped methods, less focused on information technology applications and advance solutions technology in the management and monitoring of telecommunications services and public internet agents.
The purpose of this study is to examine the acceptance model of  telecommunication and internet service in Haiphong city with three objectives (1) to identify what the factors have significant influence the behavioral intention toward the use of telecommunication and internet services in Haiphong city; (2) to examine how the factors influence the behavioral intention toward the use of telecommunication and internet services in Haiphong city; and (3) to examine how the users are willing to accept telecommunication and internet services in the context of Haiphong city.
The study based on the well-known Technology Acceptance Model (TAM) with extensions to employ for the analysis. Data of the quantitative survey is gathered from users and manager of telecommunication and internet services business. The Statistical Package for the Social Sciences (SPSS) is used for analyzing the collected data.
  This study report the findings with issues concerning the acceptance model of telecommunication and internet services in Haiphong city, Vietnam. In addition, some suggestions to improve telecommunication and internet services management will be also provided.

ABSTRACT  i
Acknowledgements  iii
Table of Contents  iv
List of Tables  ix
List of Figures  xi
Chapter 1 Introduction  1
1.1. Research Background  1
1.2. Research Motivation  3
1.3. Research Purpose  3
1.4. Scope and Limitations  4
Chapter 2 Literature Review  6
2.1. Telecommunication System and Telecommunication Services  6
2.1.1. Telecommunication System  6
2.1.2. Telecommunications Network  7
2.1.3. Cellular Telephone Network  7
2.1.4. Switched Networks  8
2.2. Internet and Internet Services  9
2.2.1. The Internet Technologies  10
2.2.2. Internet Agent  12
2.2.3. Internet Services  12
2.3. Telecommunication and Internet at Vietnam  13
2.3.1. Telecommunication services and public internet agent activities at Haiphong City  15
2.4. User Behavior in Acceptance of Technology  23
2.5. Application of TAM in User Environment  26
2.6. Factors Influencing Telecommunication and Internet Services Acceptance in a Developing Country  27
2.6.1. External Variables  27
2.6.2. Internal Variables  33
Chapter 3 Research methodology  38
3.1. Research Model  38
3.2. Research Hypothesis and Questions  39
3.2.1. External Variables  39
3.2.2. Internal Variables  41
3.3. Research Methods  42
3.3.1. Population and Sampling  42
3.3.2. Instrument Design  43
3.3.4. Validity Test  44
3.4. Research Procedure  46
Chapter 4 Research results  48
4.1. Descriptive Analysis and Sample Demographic  48
4.2. T-Test  49
4.3. ANOVA Test  51
4.4. Factor Analysis  51
4.5. Regression Analysis  55
4.5.1. Linear Regression Analysis to Test Hypotheses H1  55
4.5.2. Linear Regression Analysis to Test Hypotheses H2  57
4.5.3. Linear Regression Analysis to Test Hypotheses H3  58
4.5.4. Linear Regression Analysis to Test Hypotheses H4  59
4.5.5. Linear Regression Analysis to Test Hypotheses H5  61
4.5.6. Linear Regression Analysis to Test Hypotheses H6  61
4.5.7. Linear Regression Analysis to Test Hypotheses H7  62
4.5.8. Linear Regression Analysis to Test Hypotheses H8  63
4.5.9. Linear Regression Analysis to Test Hypotheses H9  63
4.5.10. Linear Regression Analysis to Test Hypotheses H10  64
4.5.11. Linear Regression Analysis to Test Hypotheses H11  65
Chapter 5 Conclusions and Suggestions  67
5.1. Conclusions  67
5.2. Contribution and Implications  71
5.3. Research Limitations  72
5.4. Future Research Suggestions  73
References  74
Appendix A – Questionnaires  83

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