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研究生: 黎友武
研究生(外文): Le Huu Vu
論文名稱: Factors Affecting Acceptance of SMEs’ Employees in the Adoption of E-commerce in Vietnam
論文名稱(外文): Factors Affecting Acceptance of SMEs’ Employees in the Adoption of E-commerce in Vietnam
指導教授: 蕭國倫
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 99
畢業學年度: 99
語文別: 英文
論文頁數: 62
中文關鍵詞: E-commerceIS Success ModelD&M IS success modeInformation QualitySystem QualityIntention to UseSatisfaction of UserE-commerce adoptionSMEs
外文關鍵詞: E-commerceIS Success ModelD&ampM IS success modeInformation QualitySystem QualityIntention to UseSatisfaction of UserE-commerce adoptionSMEs
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  • 被引用:0
  • 點閱:6
  • 評分:*****
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In highly competitive environment nowadays, E-commerce can be considered as an important source of competitive advantage for most of enterprises, especially small and medium enterprises (SMEs). Before, the researches focused mainly on the adoption of E-commerce in developed countries. However, today, with the steady development of economy, developing countries (including Vietnam) have gained more and more attentions of researchers. Thus, the studies in this field are rising.
The concept “E-commerce” appeared when business organizations began to realize the important role of Internet as a means for conducting business. According to Chaudhury & Kuiboer (2002), E-commerce has been significantly contributed in reducing in costs of doing business, improving product/service quality, attracting new customers and suppliers, and developing new ways for product distribution. It brings benefits not only to large enterprises but also SMEs.
Over the last few years, after Vietnam implemented Reform (Doi Moi) policy and opened its market, a number of Vietnamese SMEs have implemented and gained benefits from it.
The purpose of this study is to examine and to understand more clearly the  influence of relevant factors on the acceptance of SMEs’ employees, who directly use E-commerce in their enterprises. A research framework was developed and seven hypotheses were formulated to test the relationships. Developing and testing hypotheses by using survey data from 340 employees of SMEs in Nam Dinh province, in Viet Nam. This research employed SPSS 13.0 to analyze the collected data to test the relationships among factors and all items require five-point Likert-scale.
Support was found for all of the seven hypotheses formulated. The results indicate the positive relationships among Information quality, System quality, Intention to Use, User Satisfaction and E-commerce Adoption.

In highly competitive environment nowadays, E-commerce can be considered as an important source of competitive advantage for most of enterprises, especially small and medium enterprises (SMEs). Before, the researches focused mainly on the adoption of E-commerce in developed countries. However, today, with the steady development of economy, developing countries (including Vietnam) have gained more and more attentions of researchers. Thus, the studies in this field are rising.
The concept “E-commerce” appeared when business organizations began to realize the important role of Internet as a means for conducting business. According to Chaudhury & Kuiboer (2002), E-commerce has been significantly contributed in reducing in costs of doing business, improving product/service quality, attracting new customers and suppliers, and developing new ways for product distribution. It brings benefits not only to large enterprises but also SMEs.
Over the last few years, after Vietnam implemented Reform (Doi Moi) policy and opened its market, a number of Vietnamese SMEs have implemented and gained benefits from it.
The purpose of this study is to examine and to understand more clearly the  influence of relevant factors on the acceptance of SMEs’ employees, who directly use E-commerce in their enterprises. A research framework was developed and seven hypotheses were formulated to test the relationships. Developing and testing hypotheses by using survey data from 340 employees of SMEs in Nam Dinh province, in Viet Nam. This research employed SPSS 13.0 to analyze the collected data to test the relationships among factors and all items require five-point Likert-scale.
Support was found for all of the seven hypotheses formulated. The results indicate the positive relationships among Information quality, System quality, Intention to Use, User Satisfaction and E-commerce Adoption.

Abstract  i
Acknowledgements  iii
Table of Contents  iv
List of Tables  vi
List of Figures  vii
1.1. Research background  1
1.2. Research motive  3
1.3. The importance of E-commerce  4
1.4. Research purpose  6
1.5. Research procedure  6
1.6. Limitation  7
Chapter 2 Literature Review  9
2.1. E-commerce  9
2.1.1. E-commerce definition  9
2.1.2. History and evolution of E-commerce in the world  10
2.2. SMEs  11
2.3. E-commerce in Vietnamese SMEs  14
2.3.1. Implementation of E-commerce in SMEs in Vietnam  14
2.3.2. Factors affecting the implementation of E-commerce in SMEs in Vietnam  15
2.4. Information system success model and factors  18
Chapter 3 Research Method  21
3.1. Research model  21
3.2. Research hypotheses  22
3.2.1. Information quality  22
3.2.2. System quality  23
3.2.3. Satisfaction of user  24
3.2.4. Intention to use or usage  24
3.3. Measurement of variables  25
3.4. Data collection  26
3.4.1. Data collection methods  26
3.4.2. Population  27
3.4.3. Sampling method: random sampling  27
4.1. Descriptive analysis of sample demographics  28
4.2. Reliability analysis of the major variables  30
4.3. Factor analysis  31
4.4. Regression analysis  33
4.4.1. Linear regression analysis for employees’ intention to use  33
4.4.2. Linear regression analysis for satisfaction of user at E-commerce  35
4.4.3. Linear regression analysis for E-commercial adoption  37
Chapter 5 Research Conclusions  40
5.1. Research findings  40
5.2. Research implications  41
5.3. Limitations  42
5.4. Further study  43
References  45
Appendix: Research Questionnaire  48

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