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研究生: 鄧文金
研究生(外文): Dang Van Kim
論文名稱: Assessing E-commerce in the Commercial Banks in Nam Dinh, Viet Nam – Adopting TAM Model
論文名稱(外文): Assessing E-commerce in the Commercial Banks in Nam Dinh, Viet Nam – Adopting TAM Model
指導教授: 唐國銘
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 99
畢業學年度: 99
語文別: 英文
論文頁數: 78
中文關鍵詞: E-bankingOnline bankingTAM modelVietnamPerceived usefulnessPerceived ease of use
外文關鍵詞: E-bankingOnline bankingTAM modelVietnamPerceived usefulnessPerceived ease of use
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  • 被引用:0
  • 點閱:9
  • 評分:*****
  • 下載:0
  • 書目收藏:0
As Vietnam is booming and the society is opening up, E-commerce has been putting its first footstep in this rising economy. The past decade has seen Internet and E-commerce starting to positively tune into Vietnamese daily life. However, to really give the economy an upsurge, it is essential that the banking sector be reformed toward an E-age. E-banking could be the next step to do for the economy to really transform and productivity boosted. Like any other emerging economy, Vietnam has motivators and hindrance for such a platform to be implemented widely. In this research, we seek to find out what factors influences Banks’ choice to adopt E-banking in Nam Dinh province. The research follows the Technology Acceptance Model (TAM). The research findings show that the perception of usefulness is the most important factor that determines whether or not banks would adopt E-banking. Following perceived usefulness, perceived ease of use would also positively influence banks’ decision in further involvement with a new technology. These findings have induced numerous implications for policy makers, management and software developers.

As Vietnam is booming and the society is opening up, E-commerce has been putting its first footstep in this rising economy. The past decade has seen Internet and E-commerce starting to positively tune into Vietnamese daily life. However, to really give the economy an upsurge, it is essential that the banking sector be reformed toward an E-age. E-banking could be the next step to do for the economy to really transform and productivity boosted. Like any other emerging economy, Vietnam has motivators and hindrance for such a platform to be implemented widely. In this research, we seek to find out what factors influences Banks’ choice to adopt E-banking in Nam Dinh province. The research follows the Technology Acceptance Model (TAM). The research findings show that the perception of usefulness is the most important factor that determines whether or not banks would adopt E-banking. Following perceived usefulness, perceived ease of use would also positively influence banks’ decision in further involvement with a new technology. These findings have induced numerous implications for policy makers, management and software developers.

ABSTRACT  i
ACKNOWLEDGEMENTS  ii
Table of Contents  iii
List of Tables  v
List of Figures  vi
Chapter 1 Introduction  1
1.1 Research Background  1
1.2 Research Motive  3
1.3 Research Purpose  5
1.4 Research Procedure  5
Chapter 2 Literature Review  8
2.1 What is E-commerce for banking?  8
2.2 The evolution of E-banking in the world.  9
2.3 The big picture of E-banking in Vietnam  13
2.3.1 Overview of banking industry in Vietnam  13
2.3.2 E-banking in Vietnam.  16
2.3.3 E-banking in Nam Dinh  19
2.4 Technology Acceptance Model  20
2.5 Discussion  24
Chapter 3 Research Methodology  25
3.1 Research Approach: Qualitative VS. Quantitative Research Approach  25
3.2 Research model  26
3.3 Research Hypothesis  27
3.4 Data Collection Methods  28
3.5 Sample Selection  28
Chapter 4 Data Analysis and Results  30
4.1 Sample Description  30
4.2 Validity and Reliability Testing  33
4.2.1 Reliability analysis of variables  33
4.2.2 Validity Analysis  34
4.3 Regression Analysis  36
4.3.1 Linear Regression Analysis for Hypothesis 1: Relationship between Perceived Usefulness and Perceived Ease of Use  37
4.3.2 Linear Regression Analysis for Hypothesis 2,3:  38
4.3.3 Linear Regression Analysis for Hypothesis 4,5:  40
Chapter 5 Research Conclusions  44
5.1 Research Findings  44
5.2 Implications  44
5.3 Limitations  47
5.4 Further Study  48
References    50
Appendix A  52
Research Questionnaire in English  52
Appendix B  60
Research Questionnaire in Vietnamese  60

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