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研究生: 黃孟海
研究生(外文): Hoang Manh Hai
論文名稱: Assessing Staff’s Satisfaction at Nghia Hung Post Office, Nam Dinh Province, Viet Nam
論文名稱(外文): Assessing Staff’s Satisfaction at Nghia Hung Post Office, Nam Dinh Province, Viet Nam
指導教授: 張興亞
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
畢業學年度: 99
語文別: 英文
論文頁數: 67
中文關鍵詞: Staff''s SatisfactionNghia Hung Post OfficeMaslow
外文關鍵詞: Staff&apos&aposs SatisfactionNghia Hung Post OfficeMaslow
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With the integrating of the industry of telecommunication, the working staff is the most precious source and important factor to gain victory in competition Being aware of the role & the position of the human resources in the economy, the working staff in the postal service in general and Nghia Hung post office partiular have had the basic changes in the innovation in awareness and thinking. From the base, with the present knowledge and ability, the working staffs of the post office have applied the technology and new science; have created in the determination to build the brand and the post office which is going to develop dramatically.
In the past years, the activities of the production and postal services, the post office has had the fast progress and resulted in the substantial achievements. However, the environment of competition has had many challenges that requires Nghia Hung post office to find out the methods to overcome.
To survive, Nghia Hung post office has to build appropriate business strategy e specially in the strategy of working staff. If this is done, Nghia Hung post office will reduce the short comings, the problem and will turn the challenges in to the chances to improve the competitive ability in the postal service products of the post office next time.
With the knowledge from the course and through the research, I am brave to fulfill the assessment of the levels of the satisfaction of the working staff at Nghia Hung post office. From the base, I will help Nghia Hung post office have the plan to build the policy in the personnel in order to meet the demand off the working people and build the working environment with solidarity, friendship in the development of competition and integration.

With the integrating of the industry of telecommunication, the working staff is the most precious source and important factor to gain victory in competition Being aware of the role & the position of the human resources in the economy, the working staff in the postal service in general and Nghia Hung post office partiular have had the basic changes in the innovation in awareness and thinking. From the base, with the present knowledge and ability, the working staffs of the post office have applied the technology and new science; have created in the determination to build the brand and the post office which is going to develop dramatically.
In the past years, the activities of the production and postal services, the post office has had the fast progress and resulted in the substantial achievements. However, the environment of competition has had many challenges that requires Nghia Hung post office to find out the methods to overcome.
To survive, Nghia Hung post office has to build appropriate business strategy e specially in the strategy of working staff. If this is done, Nghia Hung post office will reduce the short comings, the problem and will turn the challenges in to the chances to improve the competitive ability in the postal service products of the post office next time.
With the knowledge from the course and through the research, I am brave to fulfill the assessment of the levels of the satisfaction of the working staff at Nghia Hung post office. From the base, I will help Nghia Hung post office have the plan to build the policy in the personnel in order to meet the demand off the working people and build the working environment with solidarity, friendship in the development of competition and integration.

ABSTRACT  i
ACKNOWLEDGEMENT  iii
List of Tables  vi
List of Figures  vii
Chapter 1 Introduction  1
1.1. Research Background  1
1.2. Research motivation  5
1.3. Research Purpose and objectives.  7
1.4. Research Procedure  8
Chapter 2 Literature Review  11
2.1. The theory of the satisfaction of the human being  11
2.2. Some results of the researches about the human demand  15
2.3. The stimulating motivation of the working of the personnel  20
Chapter 3 Research Methodology  27
3.1. Research Model  27
3.2 Research Hypotheses  28
3.3 Data collection  29
3.4 Measurement of Variables  30
3.5 Data Analysis  32
Chapter 4 Data Analysis and Results  34
4.1. Descriptive Statistics  34
4.2. Reliability Analysis  35
4.3. Factor Analysis  36
4.4. Regression Analysis  39
Chapter 5 Research Conclusions  42
5.2. Research implications  43
5.3. Limitation  44
5.4. Further study  44
REFERENCES  45
Appendix: Research Questionnaire  50

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