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研究生: 楊翔斌
研究生(外文): Hsiang-Pin Yang
論文名稱: 旅遊行程路線實境導覽化之研究
論文名稱(外文): A Study of Visualizing Travelling Package through Virtue Touring Method
指導教授: 張維君
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 99
畢業學年度: 98
語文別: 中文
論文頁數: 80
中文關鍵詞: 觀光旅遊部落格實境導覽虛擬實境地理資訊系統
外文關鍵詞: TourismBlogVirtual TourVirtual RealityGeographic Information System(GIS)
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本論文提出以實境導覽化展示改變傳統平面媒體式旅遊套裝行程。近年來我國社會經濟的安定繁榮及國民所得水準的日益提升,改變人們對生活的態度與價值觀,亦引發一般大眾對休閒生活的關注與興趣。在人民所得水準的提升情況下,亦使民眾在追求衣食溫飽等基本需求的同時,有餘力追求精神生活層面的閒適與滿足。而自政府全面實施週休二日制度以來,如何妥善安排每週二日的假期亦成為多數民眾關心的焦點,間接刺激國內旅遊市場的活絡,所以為了方便民眾找尋休閒活動的地方以及相關的資訊,傳統的報章雜誌已經不能滿足國人現在的生活步調了。因此,網路上已有越來越多旅遊及休閒活動相關的網站紛紛出現,展現無限的商機。由此可見,要讓旅遊業嶄露頭角,廣為大眾喜愛,如何吸引遊客們的注意也就變成了一門重要的課題了。本研究主要目的在提出採用現有的虛擬實境技術與網路地圖應用程式整合後展現動態式旅遊行程,並與傳統式旅遊套裝行程展示模式做一效益的比較,透過了解傳統的靜態展示與整合過後的動態展示差別,嘗試將複雜的虛擬實境概念透過現有且成熟的多媒體網頁技術加以簡化,並嘗試與網際網路地理資訊系統相互整合,讓旅遊網站介紹旅遊行程路線上,呈現出生動又多元的觀光實境導覽化的效果。
A virtue touring solution for presenting travelling package is proposed in this thesis. The stability of the society, the prosperity of the economy and the high annual income in our country has reached a high level in recent years. According to these trends, the living style of many people has also raised. This leads to the concern of leisure and entertainment environment in the country. To enjoy the leisure time, travelling has become a common way for most of the people to relieve the pressure and burden of their daily life and heavy workload. This introduces a question of travelling plan arrangement. For most people, it could be a problem if they need to arrange a travelling plan all by themselves. Therefore, travelling agents plan an important role to assist people for their travelling arrangement. Therefore, more and more web sites for touring business have built to draw tourists’ attention. Computer techniques have strong history to assist many fields toward their success. The main objective of this research study has focused on introducing the strength of computer technique into the field of touring. We applied virtue touring technique and combined with the map widgets for the presentation of touring spots. The proposed solution is compared with the traditional media presentation of touring spots. The demonstration of virtue touring is tested through the end users over the internet. A satisfaction questionnaire is collected after each user browsed their touring package through the proposed solution and the traditional solution. The results illustrated the objective of this research.
目錄
中文摘要…………………………………………………………………………i
英文摘要…………………………………………………………………………ii
誌謝………………………………………………………………………………iii
目錄………………………………………………………………………………iv
表目錄……………………………………………………………………………vi
圖目錄……………………………………………………………………………vii
第一章 緒論………………………………………………………………………1
1.1 研究背景與動機……………………………………………………………2
1.2 研究目的……………………………………………………………………4
1.3 研究方法與架構……………………………………………………………5
第二章 文獻探討…………………………………………………………………7
2.1 台灣社會環境的變化對旅遊市場的影響…………………………………7
2.1.1 經濟與政策的轉變………………………………………………………7
2.1.2 旅遊市場的概況…………………………………………………………8
2.2 旅遊行程安排與展示………………………………………………………17
2.2.1 傳播媒介的發達…………………………………………………………19
2.2.2 旅遊網站…………………………………………………………………19
2.2.3 部落格……………………………………………………………………28
2.3 虛擬實境……………………………………………………………………32
2.3.1 虛擬實境技術……………………………………………………………32
2.3.2 虛擬場景表示語言………………………………………………………33
2.3.3 虛擬實境特性與應用……………………………………………………34
2.4 多媒體數位技術……………………………………………………………38
2.4.1 XML ………………………………………………………………………38
2.4.2 AJAX ……………………………………………………………………40
2.5 地理資訊系統(GIS) ………………………………………………………41
2.5.1 線上地圖…………………………………………………………………43
2.5.2 時間軸……………………………………………………………………44
2.5.3 多維度空間導航…………………………………………………………44
2.6 顧客關係管理(CRM) ………………………………………………………47
第三章 系統設計與研究調查方法………………………………………………49
3.1系統研究方法…………………………………………………………………49
3.2虛擬實境式導覽解決方案……………………………………………………50
3.3導覽工具的設計與製作………………………………………………………50
3.4實境導覽網頁架構……………………………………………………………53
第四章 旅遊行程路線動態展示與調查分析……………………………………57
4.1動態與靜態展示的比較………………………………………………………58
4.2使用者滿意度問卷設計………………………………………………………62
4.3問卷分析與結果………………………………………………………………62
4.3.1 描述統計…………………………………………………………………62
第五章 結論………………………………………………………………………71
5.1研究主要貢獻與限制因素……………………………………………………71
5.2未來方向與建議………………………………………………………………72
參考文獻……………………………………………………………………………74
附錄一………………………………………………………………………………78
中文
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