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研究生: 邱琴心
研究生(外文): CHIU, CHIN-HSIN
論文名稱: 少子化環境下補教業營運模式之探討
論文名稱(外文): Research Regarding the Management of Cram Schools and the Impact of Lowering Birth Rate
指導教授: 陳清燿
指導教授(外文): CHEN, CHENG-YAWN
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 經營管理研究所
論文出版年: 2008
畢業學年度: 96
語文別: 中文
論文頁數: 75
中文關鍵詞: 少子化補教業營運模式
外文關鍵詞: Lower birth rateCram schoolmanagement
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本研究旨在探討少子化現象對補教業者在營運模式上之變化與衝擊,主要目的是要提供補教業者在經營管理方法上之佐證與參考;在研究方法上採用質性研究法,以補教經營業者、家長及學生為訪談對象,進行深入訪談,經由訪談結果與資料彙整後發現新問題並提出相關之結論與建議。
    本研究設計上,針對補教業者為因應少子化的衝擊下,在管理者營運規劃策略,教師忠誠度,學生學習成效,家長滿意度,策略聯盟優勢等五個研究構面上發現:補教業者為因應少子化的衝擊,能根據自己的條件做出調整,或是根據目標而培養出自己的內在條件者,通常有較大機會度過難關;同時少子化的衝擊深具延伸性與關連性,通常認知有誤,決策正確的可能性就很低,推行任何的改善活動,成效亦不顯著。
    經由本研究建議如果能確切掌握少子化產生的系列衝擊,並找出應面對問題的優先順序,因應關聯與衝擊的機會將大為增加。

關鍵字:少子化、補教業、營運模式
The purpose of this research is to explore the status of current lower birth rate and the impact it has on existing cram schools.  The main purpose is to provide cram schools with references and results of the research regarding different managing methods.
      The personal interview method was adopted.  Owners, students, and parents were interviewed and complete data recorded.  This method allows the interviewer to ask pertinent questions to gather and record current data.  This is followed by conclusions and suggestions for cram school managers.  Cram school owners may use the information to find solutions concerning the following areas:  management strategy, teacher loyalty, student achievement, parent involvement and alliances with other cram schools.
      The cram schools that are willing to adjust their management strategy in accordance with their ability, and will strive to meet their future goals using the guidelines set forth in this research, should be able to endure the crisis brought about by the lowering birth rate.  If the manager's perception of the problem is incorrect, it is likely that their decisions regarding the proper solution will also be incorrect.  If the manager chooses to adopt the suggestions set forth in this research, the opportunity of solving existing problems should be increased.
CHAPTER 1:  Introduction
  1.1  Statement of the Problem  3
  1.2  Research Purpose          5
  1.3   Limitations and Delimitations  7
  1.4  Research Steps            8

CHAPTER 2:  Literature Review              9
  2.1  Definition of lower birthrate  11
  2.2  Definition of Cram School  11
  2.3   Business Model                  13
  2.4  Strategic Analysis          14
  2.5  The impact on the educational system  15
    2.5.1  Support for education item  15
    2.5.2  Education Resources          16
    2.5.3  Teaching Dimensions          17
    2.5.4 A New Chance for Developing Education  18
  2.6  The impact of the cram school and the birthrate  19
  2.7  Research about how the cram school is affected
by lower birthrate                                        23


CHAPTER 3:  Research Methods          26
  3.1  Research Process and Framework  27
  3.2  Research Methods          28
  3.3  Interviewing Individuals  29
  3.4  Compilation of Information  29
               
CHAPTER 4:  Information Analysis and the Explanation  30
  4.1  What is the impact of strong competition with declining    enrollment and how do you deal with the problem?                                                              30
    4.1.1  Response Analysis                          30
    4.1.2  The effect of the response and strategic analysis                                                          31
    4.1.3  Information and Analysis Explanation          31
  4.2  What is the best procedure for keeping current students and increasing enrollment by attracting new students?                                                            32
    4.2.1  Response Analysis                          32
    4.2.2  The effect of the response and strategic analysis                                                          32
    4.2.3  Information and Analysis Explanation          33
  4.3  How can the teacher concentrate on teaching if the job is in danger of being taken away?  What can the manager do when there are very few students and still many teachers?            34

    4.3.1  Response Analysis                            34
    4.3.2  The effect of the response and strategic analysis                                                            34
    4.3.3  Information and Analysis Explanation        35
  4.4  The total financial package is in jeopardy.
How can the manager meet the expenses when the enrollment is decreasing?                                                    36
    4.4.1  Response Analysis                            36
    4.4.2  The effect of the response and strategic analysis                                                            36
    4.4.3  Information and Analysis Explanation            37
  4.5  Does the school teach only one subject or does it teach multiple subjects?  Some teach only English, and others may teach English, Math, Science, Music, Dancing, Computer, Abacus, etc.                                                            38
    4.5.1  Response Analysis                            38
    4.5.2  The effect of the response and strategic analysis                                                          38
    4.5.3  Information and Analysis Explanation          39
  4.6  Impact of low enrollment. How do you hire good teachers?  Where is the best location for the school?  Do you have the short term or long term plan? How do you manage the school? What
materials will be used for the curriculum?
                                                                  40

    4.6.1  Response Analysis                            40
    4.6.2  The effect of the response and strategic analysis                                                            40
    4.6.3    Information and Analysis Explanation    41
  4.7  How often do you plan parties? What is the educational value of the party? How do you report the student’s progress and how often?                                          42

    4.7.1  Response Analysis                          42
    4.7.2  The effect of the response and strategic analysis                                                          42
    4.7.3  Information and Analysis Explanation          43
  4.8  How would you describe parents and
students opinion of the cram school?
Are they satisfied with the learning taking place?
How often do the parents and teachers meet to
discuss the student’s progress? How often do the
parents call for information regarding their child?              44
    4.8.1 Response Analysis                            44
    4.8.2 The effect of the response and strategic analysis                                                            44
    4.8.3  Information and Analysis Explanation            45
  4.9  How can Cram Schools cooperate with each other to improve the instruction for students? What would be the best strategy to use?  What terms should be used?                    46
    4.9.1  Response Analysis                            46
    4.9.2  The effect of the response and strategic analysis  47
    4.9.3  Information and Analysis Explanation            48
  4.10  How do people rate the cram school?            49
    4.10.1 Response Analysis                            49
    4.10.2 The effect of the response and strategic analysis 49
    4.10.3 Information and Analysis Explanation            50
  4.11 What is the best kind of advertising? What is the  result of advertising?                                            51
    4.11.1 Response Analysis                            51
    4.11.2 The effect of the response and strategic analysis 51
    4.11.3 Information and Analysis Explanation              52
        4.12      Interview Summary                                53

CHAPTER 5:  Conclusion and Managerial Recommendation
  5.1  Conclusion                                        55
  5.2  Recommendation and Managerial Implications    58
Appendix                                                          59
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