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研究生: 邱仁洲
研究生(外文): chiu, jen chou
論文名稱: 市場知識能力、組織的環保行動、整合能耐與綠色新產品績效之關聯性研究  -以我國電機電子業為例
論文名稱(外文): An empirical research of the relationship amount market knowledge capability, organizational environment action, integration competence and green new products performance: Take electrical and electronic industries on Taiwan as an example
指導教授: 黃義俊黃慶源
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 經營管理研究所
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 148
中文關鍵詞: 市場知識能力組織的環保行動整合能耐綠色新產品績效
外文關鍵詞: Market knowledge capabilityorganizational environmental actionintegration competenceeco-performance
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自從歐盟所提出的「廢電子電機設備指令」 (Waste Electrical & Electronic Equipment Directive, WEEE) 以及「危害物質限用指令」 (Restriction of Hazardous Substance, RoHS),於2004年生效後,各國為了能夠持續外銷歐洲,無不謹慎以待。根據經濟部統計2005年,台灣電機電子產品輸歐出口值為新台幣2,334.27億元,影響廠商家數為31189家,因此,這兩項指令執行之後,對台灣產業的衝擊影響甚鉅。綜觀國內以電機電子產業為主,研究有關於綠色新產品的議題當不多見,值此,引發本研究嘗試以我國電機電子產業為例,探究綠色新產品績效之關聯性研究。
本研究將以市場知識能力與組織的環保行動作為前置變數,並以整合能耐作為中介變項,以探討綠色新產品績效(生態績效與市場績效)之間的關聯性。在市場知識能力部份,本研究參考Li and Calantone (1998) 的顧客知識程序和競爭者知識程序,和Pujari, Wright and Peattie (2003) 的供應商知識程序;在組織的環保行動方面,則參考Joshi and Sharma (2004) 的組織行動與Banerjee (2002) 企業環保主義的概念,其構面參考自Pujari, Wright and Peattie (2003) 的最高管理支持環保政策、以及Joshi and Sharma(2004)的R&D強度;整合能耐的概念參考自Koufteros, Vonderembse and Jayaram (2005),其衡量構面行銷-研發-環保介面參考自Li and Calantone (1998),以及環保標竿參考自Pujari, Wright and Peattie (2003)。
本研究採以問卷調查法,以「台灣區電機電子工業同業公會會員名錄」為研究對象,一共發放709份問卷,回收之有效問卷為181份,有效回收率為25.5%。經Pearson相關分析後,發現: (1) 市場知識能力和組織的環保行動對整合能耐有顯著相關; (2) 市場知識能力、組織的環保行動與整合能耐對綠色新產品的生態績效有顯著相關; (3) 整合能耐對綠色新產品的生態績效有顯著相關; (4) 市場知識能力、組織的環保行動綠色和新產品的生態績效對綠色新產品的市場績效有顯著相關。經複迴歸分析後發現 (1) 市場知識能力的供應商知識程序和組織的環保行動的高階管者的支持,對整合能耐的影響最大; (2) 市場知識能力的顧客知識程序、組織的環保行動的高階管者的支持和整合能耐的環保標竿,對綠色新產品的生態績效影響最大; (3) 市場知識能力的競爭者知識程序、組織的環保行動的環保政策,對綠色新產品的市場績效影響最大。而中介效果部份: (1) 市場知識能力與組織的環保行動會透過整合能耐,對綠色新產品的生態績效有影響; (2) 市場知識能力與組織的環保行動會透過綠色新產品的生態績效,對綠色新產品的市場績效有影響。
The two environmental regulations, i.e. WEEE and RoHS were proposed by European Union, those would become effective after 2004. Therefore, In order to keep exporting into European, no one no obey the two environmental regulations prudently. According to Ministry of Economic Affair evaluate the products of Electrical and Electronic export to European, the exporting value is 2,334.27 hundred million NT dollars. Meanwhile, that will effect on more than 30,000 manufactures. So that, after the two environmental regulations become effective, those will cause heavy influence on Taiwan electrical and electronic industries. To review the relative literature found that the research for green new product of electrical and electronic industries is not much on Taiwan. Based on this reason, this study attempts to take electrical and electronic industries on Taiwan as an example to explore the relationship amount market knowledge capability, organizational environment action, integration competence and green new products performance.
In respect of market knowledge capability refers to the researches of Li and Calantone (1998) and Pujari, Wright and Peattie (2003), the dimensions included in customer knowledge process, competitor knowledge process and supplier knowledge process. With regard to organizational environment action refers to the researches of Joshi and Sharma (2004) and Banerjee (2002). The dimensions consisted of top management support, environmental policy and R&D strength, those refer to the research of Pujari et al. (2003) and Joshi and Sharma (2004). With respect to integration competence refers to the researches of Koufteros, Vonderembse and Jayaram(2005), the dimensions included in coordination between the interface of marketing-R&D-environment and environmental benchmarking, those refer to the works of Li and Calantone (1998) and Pujari et al.(2003). This research adopted questionnaire survey method and the sampling frame based on the members published by TEEMA. This research mailed 709 questionnaires, the 181 valid questionnaires were returned. The rate of valid response was 25.5%.
By Pearson correlation analysis, the results found that the all constructs of this research have significantly positive correlation with each other separately. By multiple regression analysis, the results found that the supplier knowledge process of market knowledge capability and top management support of organizational environment action have significantly positive influence to integration competence. The customer knowledge process of market knowledge capability, top management support of organizational environment action and environmental benchmarking of integration competence have significantly positive influence to eco-performance of green new products. The competitor knowledge process of market knowledge capability and environmental policy of organizational environment action have the most significantly positive influence to market-performance of green new products. This research use path analysis with integration as mediating variable, and the result found: (1) Market knowledge capability and organizational environmental action can through integration competence indirect effect on eco-performance of green new products; (2) Market knowledge capability and organizational environmental action can through eco-performance of green new products indirect effect on market-performance of green new products.
第一章 緒論  1
  第一節 研究背景及動機  1
  第二節 研究目的  3
  第三節 研究流程  5
  第四節 論文架構  6
第二章 文獻探討  7
  第一節 電機電子產業  7
  第二節 綠色新產品績效  14
  第三節 市場知識能力  28
  第四節 組織的環保行動  34
  第五節 整合能耐  37
第三章 研究方法  43
  第一節 觀念性研究架構  43
  第二節 研究假說  44
  第三節 研究變數與衡量  49
  第四節 研究對象  53
  第五節 問卷設計及預試  54
  第六節 資料分析方法  59
第四章 研究結果與分析  62
  第一節 問卷回收狀況  62
  第二節 信度與效度分析  63
  第三節 樣本特性分析  67
  第四節 各構面問項之敘述性分析  69
第五節  t檢定與變異數分析  74
  第五節 相關分析  85
  第六節 複迴歸分析  89
  第七節 整合能耐的中介效果  100
  第八節 路徑分析  105
第五章 結論與建議  114
  第一節 驗證假說  114
第二節 結論  117
  第三節 管理意涵與實務建議  126
  第四節 研究貢獻  128
  第五節 研究限制與後續研究建議  130
參考文獻  131
附錄一:問卷設計  145
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