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研究生: 鄭惠心
研究生(外文): Hui-Zin cheng
論文名稱: PDA應用在保險業務員工作之研究
論文名稱(外文): A study on using PDA to support the Task of Insurance
指導教授: 李慶章
指導教授(外文): Ching-Chang Lee
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理研究所
論文出版年: 2003
畢業學年度: 91
語文別: 中文
論文頁數: 86
中文關鍵詞: 行動商務行動化個人數位助理任務科技適配理論個人特質
外文關鍵詞: Mobile CommerceMobilityPersonal Digital AssistantTask-Technology Fit ModelPersonal Characteristics
相關次數:
  • 被引用:11
  • 點閱:70
  • 評分:*****
  • 下載:28
  • 書目收藏:0
隨著行動商務時代的來臨,企業「行動化」已成為企業的一項重要議題。個人數位助理(PDA)是目前各類型行動科技中最為受到重視的一項產品,也是行動商務系統經常被使用的終端介面。行動科技非常適合應用在工作人員移動性高,而且工作內容資訊密度又高的產業。因此,如保險業、房屋仲介業及物流倉儲業等均非常適合導入行動商務科技。
          本研究以任務科技適配理論為基礎,探討行動科技應用在保險業務承攬工作的結果。透過相關文獻的搜集、整理和探討,再加上對導入行動科技之N人壽保險公司業務員之實地調查,本研究獲得四個主要的成果:第一,行動科技適合應用在保險業務員從事保險業務招攬之工作上;第二,部分個人特質會影響保險業務員利用PDA從事保險招攬業務上的認知適配度;第三, PDA最適合應用於保險業務員執行契約有效後的售後服務工作上;第四,在PDA科技特質中資料的品質對保險業務員的工作協助性最大。
In the emerging mobile commerce era, mobility for businesses is becoming an important issue. Personal digital assistants (PDAs) are currently looked upon as an important product in mobile technology as well as an interface system frequently used in mobile commerce. Mobile technology is extremely suited for businesses which require their employees to deal with a lot of complex information and to be often on the go. Therefore, insurance companies, real estate offices, and logistic brokers can put mobile commerce technology to great use.
            This study is based on the Task-Technology Fit Model (TTF Model) and investigates the results of applying mobile commerce technology to the insurance industry. By collecting, editing, and researching relevant literature, and questioning insurance agents, we have following findings: (1) mobile technology is suitable for soliciting business by insurance agents; (2) personal characteristics would influence the cognitive TTF of insurance agents who solicit business using PDAs. (3) PDAs are most suitable to service their customers among the tasks of insurance agents. (4) The quality of information gives insurance agents the most assistance in their work.
目  錄
          第一章  緒論
          第一節  研究背景與動機……………………………………………………….1
          第二節  研究目的……………………………………………………………….2
          第三節  研究流程……………………………………………………………….2
          第四節  研究結構……………………………………………………………….3
          第二章  文獻探討
          第一節 行動商務……………………………………………………………….5
          第二節 我國保險業務員的工作……………………………………………...15
          第三節  任務-科技適配理論…………………………………………………..17
          第三章  研究方法
          第一節  N人壽公司導入行動科技系統簡介………………………………...25
          第二節  研究模型……………………………………………………………...28
          第三節  研究設計……………………………………………………………...32
          第四節    研究假說……………………………………………………………...33
          第五節    問卷設計……………………………………………………………...37
          第六節  分析方法……………………………………………………………...40
          第七節  本章總結……………………………………………………………...41
          第四章  資料分析
          第一節    信度效度分析………………………………………………………...42
          第二節    PDA科技對保險業務招攬工作適合度之關係……………………...44
          第三節    樣本描述……………………………………………………………...46
          第四節    個人特質變項對PDA應用在保險招攬工作適合度之影響………..47
          第五節    個人特質變項對PDA應用在保險招攬工作適合度之迴歸模式…..54
          第六節    PDA科技適合應用在保險業務工作之關係………………………...61
          第七節    研究結果彙整………………………………………………………...66
          第五章  結論
          第一節  結論與貢獻…………………………………………………………...69
          第二節  研究限制與未來研究建議…………………………………………...72
          參考文獻………………………………………...……………………………………..74
          附錄一  正式問卷…………………………………………………………………….83
中文部分
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4. 宋明哲,1995,保險學-純風險與保險,五南圖書出版公司
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7. 張凱鈞,民89,台灣壽險公司業務人員對現行績效考核與酬賞制度的激勵效果認知之研究,逢甲大學保險學系碩士論文。
8. 莊雅茹,民82,台灣學生電腦焦慮之探討。教育研究資訊,1(5),114-127。
9. 郭汶川,警察人員電腦與電腦素養之研究。中央警察大學資訊管理研究所碩士論文。
10. 陳伶伶,民89,高雄市高中教師電腦態度之研究。高雄師範大學工業科學教育研究所碩士論文。
11. 陳麗鈴,民87,高職學生電腦焦慮之相關因素研究。大葉大學資訊管理研究所碩士論文。
12. 曾鹿鳴,民90,台灣壽險業業務人員顧客導向程度及相關因素之衡量。逢甲大學保險學研究所碩士論文。
13. 楊志龍,民91,手機服務便利性對消費者行動商務付費使用意願之影響研究,輔仁大學資訊管理研究所碩士論文。
14. 潘清田,民84,突破壽險行銷瓶頸─習慣領域學說的推論,逢甲大學保險學系研究所碩士論文。
15. 魏世華,民89,國小教師電腦焦慮與因應方式之研究。花蓮師範學院國民教育研究所碩士論文。
16. 魏延超,民89,教育學程學生對電腦態度及電腦素養之研究。中央大學資訊管理研究所碩士論文。
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