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研究生: 何輝雄
研究生(外文): Huy Hung- Ha
論文名稱(外文): The Study of Consumer’s Online Shopping Intention in Vietnam
指導教授: 張鐸
學位類別: 碩士
校院名稱: 樹德科技大學
系所名稱: 資訊管理系碩士班
論文出版年: 2010
畢業學年度: 98
語文別: 英文
論文頁數: 59
外文關鍵詞: Online shopping intentionWebsite trustConsumer behaviorProduct typeOnline shopping
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  • 評分:*****
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Over the last decade the use of the Internet has grown and is now among the most popular forms of communication. In the world, Internet is used as a method for purchasing goods. New E-commerce business models attempt to exploit information technology to overcome the limitations of traditional business models and to lower costs by improving the efficiency of business processes. Online shopping is one of the fastest growing activities on the Internet. Along with growing of E-commerce in the world, E-commerce in Viet Nam has also growing. Among people who often use the Internet, some make purchases at online shops and others do not. What decision-making factors affect their behavior? So the purpose in this paper is looking for and study on some factors influence to online shopping intention in Viet Nam.

Abstract  i
Acknowledgment  ii
Table of Contents  iii
List of Figures  iv
Chapter 1 Introduction…..  1
1.1.    Research background  1
1.2.    Research purpose  5
Chapter 2 Literature review  7
2.1.    Online shopping intention in some Asian’ countries  7
  2.1.1. Malaysia  7
  2.1.2. China………………………………………………………………  9
  2.1.3. Singapore…….  10
  2.1.4. Iran…………………………..  12
  2.1.5. Hong Kong………………………..  13
  2.1.4. Korea..…………………………..  14
2.2.    Technology acceptance model  15
2.3.    Current status of E-commerce in Vietnam  18
Chapter 3 Research Methodology and Research Model  26
3.1.  Research method  26
3.2.  Research model  27
  3.2.1. Website trust  28
  3.2.2. Experience of online shopping……………………………...………..  32
  3.2.3. Shopping orientation…………….……………………  34
  3.2.4. Product type………………………………..  35
  3.2.5. Perceived price…………………….  37
  3.2.6. Perceived ease of use………….  38
Chapter 4 Interview Result  40
4.1.  Experience of online shopping  40
4.2.  Shopping orientation  41
4.3.  Perceived ease of use  43
4.4.  Product type.  44
4.5.  Website trust  44
4.6.  Perceived price  46
Chapter 5 Conclusions…………....  48
References……………....  50


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