The Research mainly focuses on execution efficiency of re-structuring Traditional Business Cluster. The Business Cluster as a whole could be look at in two sector: one is on management efficiency of running the Business Cluster itself, the other is on satisfactory level of customer services. First, the research collects Jing Ming 1st Shopping Street, Ba Guah Mountain & Yong Le Street, and Plant Tien-Wei highway as my research subjects by judgment sampling. Then according to properties of business and customers, the research takes the ways of census and convenience sampling individually to select samples. The research received 104 copies of effective questionnaires of business, and 326 copies of effective questionnaires of customer.
Analysis of attitude differences from business and customers aspect could be determined by looking at performance of Government carry out Image Business Cluster. The Research uses Balanced Scorecard as evaluation variable and addresses Business Cluster development as the influencing indicator, then conclude important variables that influencing Image Business Cluster, then carry out business and customer attitude differences analysis. Finally, in order to understand Customer Satisfaction and Operation Performance, the Research uses Ordered Probit to carry out the analysis.
The Research concludes: 1.Business Cluster that relies on purchases should improve public utilities and Image Business Cluster, reinforce customer direction and business cluster safety; 2.Business Cluster that relies on artistic recreation should improve traffic system, outthrust cultural artistic features; 3.Business Cluster that relies on specific industry should improve industry features, store keeper performance, training and also improve traffic system; 4.To increase customer satisfaction, relating consulting unit should focus on upgrading Business Cluster Image, extending or restructuring public utilities, improve on training sales service abilities and establish reasonable price; 5.In order to improve Image Business Cluster Operations Performance, relating consulting unit should focus on improving quality and service standard, hosting community activities, Government administration and corporation, extending or restructuring public utilities; 6.Business Cluster that have completed consulting has made improvement on public utilities and customer direction; 7.Judging from financial index, Image Business Cluster has made dramatic improvement after consulting; 8.Image Business Cluster is urban should seek for diversity, setting rent standard, improving business cluster potential, features and public utilities; 9. Relating consulting unit should actively invite government to engage in constructing and planning of Image Business Cluster.