研究生：柴台山 指導教授：郭常銘 博士
Along with the global economy not booming with factor and so on price rise, causes the life pressure to advance. But the electronic play-ground （or calls electrically operated toy field） the appearance, may slightly the knowledgeable person pressure then reduction society question production. The review literature, knew in ""take experienced the marketing viewpoint"" still not to see as the discussion subject, was especially rarer take the electronic play-ground as the object. Therefore, this research attempt research following several questions: 1. Whether the expense situation does affect the consumer to experience the feeling. 2. Population statistic variable and expense situation, experience and expense behavior whether do have the obvious difference.
This research picks the questionnaire survey, consumer of take the Gaoxiong urban district to the electronic play-ground expense as the research object, altogether provides 550 to ask the volume, the effective sample recycles 276（returns-ratio 92%）. The whole asked the volume content contains ""the expense situation"", ""the experience"",""the expense behavior"" and ""the sample structure basic document"" and so on four parts. Rests on the effectivesample the real diagnosis analysis, this research discovered: (1) expends in the situation the public relations environment with to mount the service to experience influential. (2) the partial electron play-ground industry can because of the consumer demand, but does not give a thought to the government law the stipulation, then carries on the cash transaction in private. Between (3) most strikes P in the expense behavior aspect consumer at theevening to sleep, also can invite the friend or the schoolmate by 2 hours to 3 hours between goes to the expense together; Most by the relatives and friends introduced in addition the electronic play-ground, also each month of expense number of times is 4 to 5, and primarily also becomes the hobby by the restrictive game type.
This research suggested that, 1.Sets up as an attachment extracts I or the drink. 2 computer games machine kind of multiplication. 3rd, promotion. 4. Establishes the member mechanism. 5. ""The abundant Luan provision"" as fast as possible legislates.
Essential character: Expense situation, experience, expense behavior, electronic play-ground.