English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 340871      Online Users : 8
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/332

Title: 大型觀光節慶活動旅遊行為模式之研究-以97年高雄市龍舟競賽為例
Sightseeing Festival Behavioral Model Research-2008 Kaohsiung Dragon Boat Competition
Authors: 魏法徵
Wei Fa-Cheng
Contributors: 許龍池
Hsu Lung-Chil
經營管理研究所
Keywords: 節慶活動;行為模式;龍舟競賽
tourism festival;behavior modal;dragon boat competition
Date: 2009
Issue Date: 2011-05-23 13:38:34 (UTC+8)
Publisher: 高雄市:[樹德科技大學經營管理研究所]
Abstract: ZH摘要
「龍舟競賽」是中國民俗節慶活動中最具全民性和團體性的體育活動之一。然而,有關龍舟競賽學術研究卻相當缺乏,因此本研究透過遊客參與滿意度與遊後行為之差異與分布情形,以及滿意度是否直接影響遊後行為之探究,並以「97年高雄市龍舟競賽」活動期間遊客及參賽選手、隊職員等為對象,共發出2,500份問卷,回收1,500份(60%)。經剔除無效問卷280份,總計實得有效問卷1,220份(佔回收問卷81.3%)。以SPSS12.0統計分析遊客之旅遊特性,以LISREL 8.52進行結構方程模式之實證研究,以最大概似估計法(Maximum Likelihood Estimation)對本模式中各變相間之因果關係進行估計。研究結果顯示,遊客參與滿意度會直接影響遊後行為成立。

關鍵字:節慶活動、行為模式、龍舟競賽
Abstract

“Dragon Boat Competition” is the Chinese folk custom festival
celebrates in the activity most to have national and grouping sports.
However, the related Dragon Boat research lacks, therefore this research penetrates the tourist satisfaction of post travel behavior, The difference is distributed the situation satisfaction Whether there is direct influence post travel behavior.This research is for the players, team workers and tourist in 2008 Kaohsiung Municipal government dragon boat race period, Of the 1,500 respondents who participated in the survey. a total of 1,220 usable surveys were received. A statistic program of LISREL8.52 with Maximum Likelihood Estimation was used to estimate the model fit.The research supposition analysis discovered that, Suppose one:
The satisfaction affected the post travel behavior directly.

Key words: tourism festival, behavior modal, dragon boat competition
Appears in Collections:[經營管理研究所] 博碩士論文

Files in This Item:

File Description SizeFormat
大型觀光節慶活動旅遊行為模式之研究-以97年高雄市龍舟競賽為例__臺灣博碩士論文知識加值系統.htm國圖147KbHTML556View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback