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Title: Researching Factors Impact on Online Purchase Intention of Vietnam Consumers
Researching Factors Impact on Online Purchase Intention of Vietnam Consumers
Authors: 武玉堅
Vo Ngoc Kien
Contributors: 經營管理研究所
楊一峰(Yi-Feng Yang)
Keywords: Purchase Intention, Purchase Risk, Perceived Ease of Use, Perceived Usefulness, and Customer Experience
Purchase Intention, Purchase Risk, Perceived Ease of Use, Perceived Usefulness, and Customer Experience
Date: 2013
Issue Date: 2013-05-24 16:45:01 (UTC+8)
Publisher: 高雄市:[樹德科技大學經營管理研究所]
Abstract: N/A
Today, with economic integration process of all the nations in the world, the competitiveness of enterprises is more tougher. The requirements for each enterprise are how to find a new way for their self, which helps enterprises to survive and grow.
We can see the level of Vietnam business applying e-commerce are growing,however, most users are familiar with traditional market and less familiar with ecommerce.
In Vietnam, there is not assessment report about e-commerce at this time.
However, in the U.S. Carrie A. Johnson, (2005) have studied the level of online shopping users do not use e-commerce to shopping.
Thus, what is the reason affect consumer’s shopping online intention. This thesis
will try to research to clarify this issue. This is why I decided to selected the topic:"Research on Factors impact to customer's intention to purchase online at Viet Nam." to
research.
How can service customers a better way? To solve the above problem in our study to explore the factors Impact on Online Purchase Intention of Vietnam Consumers.
Based on studies by Gronroos (1984), Parasuraman, Zeithaml & Berry (1985) and Parasuraman, Zeithaml & Berry (1988), Nordic (...), Rust & Oliver (1994) and Brady & Cronin (2001), this thesis going to study aim to explore what and how factors effect on Vietnam customers behavior intention. Additional, this thesis also attempts to build a complete model of factors effect on customer of Vietnam consumer.
Appears in Collections:[經營管理研究所] 博碩士論文

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