English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 3513487      Online Users : 33
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/3218

Title: Exploring the influential factors of customer satisfaction at Khanh giang general trading Limited Company
Exploring the influential factors of customer satisfaction at Khanh giang general trading Limited Company
Authors: 鄧士茴
Dang Sy Hoi
Contributors: 經營管理研究所
李書政;楊晴安(Shu-Cheng Lee; Chin-Ann Yang)
Keywords: Customer satisfaction, competitiveness of price, SERVQUAL
Customer satisfaction, competitiveness of price, SERVQUAL
Date: 2013
Issue Date: 2013-05-24 16:44:55 (UTC+8)
Publisher: 高雄市:[樹德科技大學經營管理研究所]
Abstract: N/A
This thesis aims to research on the factors affecting customer satisfaction with the tire supply services of Khanh Giang J.S.C. The research model inherited from SERVQUAL model adding one new factor “competitiveness of price”.
The research results showed that there were four factors influencing customer satisfaction with Khanh Giang company’s services, they are: (1)competitiveness of price,(2)reliability and responsiveness, (3)empathy, and (4) assurance. The results also proved that for the spare parts supply services, there were no differences between different groups of customers classified by demographic criteria. All of these four factors had positive and direct impact on customer satisfaction with services.
In addition, the research results also provided information to suggest and find solutions for increasing the satisfaction level of employees with current service quality of the company. It proved that the SERVQUAL was a reliable scale applied for evaluating the quality of service and customer satisfaction. Finally, the study also pointed out its limitations and directions for further researches.
Appears in Collections:[經營管理研究所] 博碩士論文

Files in This Item:

File Description SizeFormat
index.html0KbHTML233View/Open
Exploring the influential factors of customer satisfaction atKhanh giang general trading Limited Company__臺灣博碩士論文知識加值系統.htm國圖103KbHTML460View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback