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Title: The competitive advantages of Sai Gon Co.opMart A resource – based view
The competitive advantages of Sai Gon Co.opMart A resource – based view
Authors: 黎氏青鸞
Le Thi Thanh Loan
Contributors: 金融與風險管理系碩士班
Keywords: Competitive advantages, resource-based view, Sai Gon Co.opMart
Date: 2012
Issue Date: 2012-12-11 15:38:26 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: This research investigates and analyses the role of competitive advantages in the performance of a corporate, especially its favors to a retailer in an emerging and strongly potential retail market of Vietnam. The study is mainly based on wide spectrum of past and current literature of resource – based view, which presents theories and practices on the subject of study. Resource – based view is knowledge data of process based on models and its judgment to technological integration, which helps in the development of the conceptual framework. It is assumed that basing on the theories that resource – based view could help managers of a corporate recognize benefits for the organization and provides a platform for future research. Also, the research addresses the theories of resource – based view impacts on the performance of a corporate and the enhancement of organizational effectiveness. The study aims at the retail market business in Vietnam and takes Sai Gon Co.opMart as a target to analyze. It is hoped that the results and findings of this research will benefit the local companies in Vietnam, especially Sai Gon Co.opMart in knowing and making use of its competitive advantages in competing to the strong foreign retailers.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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