English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 345597      Online Users : 30
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/311

Title: A Study of Electronics Manufacturing Service (EMS) Company’s Business Strategy - Flextronics as an example
Authors: 陳威稷
Tan Jui Jih
Contributors: 郭常銘
Kuo Chang Ming
Keywords: Segmentation;Targeting;Positioning;SWOT;Michael Porters 5 Forces.
Date: 2009
Issue Date: 2011-05-23 13:38:31 (UTC+8)
Publisher: 高雄市:[樹德科技大學經營管理研究所]
Abstract: As one of Fortune 500, Flextronics, headquartered in Singapore, is a leading Electronic Manufacturing Service (EMS), provider by offering a complete array of design, engineering, manufacturing, logistics services. Being the top EMS supplier, Flextronics, partnerships span the entire technology landscape including Motorola, Ericsson, Hewlett Packard, Alcatel, Siemens, Dell and Xerox etc, number of customer exceeding 100. Presently, Flextronics’s global footprints lie on 87 operations, 12 design & engineering center and 8 industrial parks. Current workforces are approximately 200,000 employees, including approximately 3,500 design engineers.

Due to many customers and variety of end products with different kinds of technology needed, it is a must for Flextronics top management to identify the market segment, target market and its positioning, in order to have better control of facilities and talented employees. This is a must, which Flextronics need to position itself in order to maximize their competitive advantage and serve their target markets in the most effective manner. A well thought out policy of segmentation plays a pivotal role in the determination of success.

The nature and purpose of segmentation is, in essence it is the process of dividing a varied and differing group of buyers or potential buyers into smaller groups within which broadly similar patterns of buyers’ needs exist.

A situation analysis to be conduct in order to segment its customer by business and technology nature as well as geographically, follow by targeting its potential customers (which customer needs EMS service).
A few analysis need to be analyze during the STP (Segmentation, Targeting and Positioning) process, which are SWOT (Strength, Weakness, Opportunity & Threats), and Michael Porter’s 3 Generic Competitive Strategies and 5 Forces.

By doing so, Flextronics will be able to segment & targeting its existing & potential customers into proper segmentation, in order to utilize right talent and resources to satisfy the customers. In addition, positioning itself as one stop solution EMS company, in order to differentiate itself from other competitors.
Appears in Collections:[經營管理研究所] 博碩士論文

Files in This Item:

File Description SizeFormat
A Study of Electronics Manufacturing Service (EMS) Company’s Business Strategy - Flextronics as an example.htm國圖90KbHTML575View/Open

All items in STUAIR are protected by copyright, with all rights reserved.





2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback