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Title: Customer Satisfaction On Banking Service Among Two Largest Cities In Viet Nam – Take Agribank For An Example
Customer Satisfaction On Banking Service Among Two Largest Cities In Viet Nam – Take Agribank For An Example
Authors: 阮氏竹
Nguyen Thi Truc
Contributors: 金融與風險管理系碩士班
Keywords: Service Quality, Customer Satisfaction, Banking Service
Date: 2012
Issue Date: 2012-12-11 15:38:22 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: Banks are trying to attract and win customers through new series of products, modern hi-tech services. This paper is aimed to compare with two largest cities’ perceptions of banking service quality in Vietnam to satisfy customers more. The results of this research showed two important conclusions. Firstly, there was significant difference in customer’s perception when using deposit and loan service between Ho Chi Minh City and Ha Noi Capital. Secondly, both customer in Ho Chi Minh and Ha Noi had the same opinions and evaluations on online banking service. And finally, this research was one of documentation which can stimulate debates and discussion on building banking service quality in Agribank as well as improving customer’ satisfaction.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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