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Bargaining Relationship with the Performance of Chained Stores and Suppliers Trading
Suppliers；chained stores；trading conditions；bargaining power
|Issue Date: ||2012-12-11 15:35:43 (UTC+8)|
It has become the main style that the consumer’s preferred a chained store to traditional stores in Taiwan. The ways of cooperation and competition between the suppliers and the chained stores, are worth investigating. Due to the chained stores made purchases for their organization at low prices without a complete system of bargain power, it brought about some arguments between the chained stores and the suppliers. Under this way, all of them can obtain a successful business to balance the retailers and competition.
This empirical study was based on factors of the products with the suppliers and the chained stores, service quality and trading conditions, more over to investigate the factors of the bargaining power with the suppliers and the chained stores. The chained stores and the suppliers who have business deals with each other were selected as the research participants in this study. This study concluded the factors of bargaining power, and made some suggestions for business management of the suppliers and the chained stores to find the performance and bargaining relationship.
The empirical results as show that the chained stores concerned factors, trading conditions, service quality displayed a significantly positive influence on the bargaining power, except product factors were not . As to the suppliers concerned, trading conditions, service quality displayed a significantly positive influence on the product factors, others were not.
|Appears in Collections:||[經營管理研究所] 博碩士論文|
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