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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/3030

Title: 微型商域空間現況分析與改善策略之研究 ─以澎湖仙人掌特色產業十家廠商為例
Analyzing the current space of Micro-business Field and Researching on the Strategies for Improvement ─ Based on an example of Ten Businesses in Characteristic Cactus Industry in Penghu
Authors: 陳昱妏
Yu-wen Chen
Contributors: 建築與室內設計研究所
陳逸聰
Keywords: 地方特色產業、商域空間、微型產業
Local characteristic industries, space of business field, micro-business
Date: 2012
Issue Date: 2012-12-11 15:31:09 (UTC+8)
Publisher: 高雄市:[樹德科技大學建築與室內設計研究所]
Abstract: 地方產業因自然歷史與文化有所不同的特色,除造就地方經濟提升外,也帶動微型產業的活躍,澎湖離島擁有天然美景與獨特物產,近年公部門為提升經濟而進行產業輔導特色行銷,本研究旨在探討特色產業商域空間的改善。
澎湖因氣候因素,極適合仙人掌的生長,近年澎湖仙人掌特色產業逐漸受到重視,本研究探討澎湖縣政府提出仙人掌特色產業輔導案,針對地方特色產業與微型商域空間進行探討,觀察十家澎湖廠商對於仙人掌產業的推展與商域空間改善策略。
本研究首先透過文獻分析法,探討地方特色產業發展及微型產業研究課題,進行資料蒐集與分析。再者,以田野調查及深度訪談,針對澎湖地方特色產業發展現況及商域空間進行了解。本研究得到研究發現如下:
1. 仙人掌特色產業之永續經營 ,除了透過地方政府與業者的共識,人才的培育及地方產業的保護也需受到重視,並需多元化的開發。
2. 澎湖有觀光淡旺季之分,然如何在淡季開發其他產業型態或其他行銷方式,為目前澎湖所需改變轉型的地方。
3. 商店模式的經營,應創造其商店特色,使遊客聚焦於此,引起遊客入內購物之慾望,才能使商店帶來其效益。
Due to the varied characteristics in natural history and culture, local industries not only promote local economics, but also spur the prosperity of micro-business. With natural scenery and unique produce, the government has conducted industry assistance for marketing featured products in Penghu islands. This research probes into the improvement in the space of business field of characteristic industries.
Because of the weather condition, Penghu is suited for growing cactus, and recently the characteristic cactus industry in Penghu has gradually drawn more attention. This research examines the project of assisting characteristic cactus industry presented by the Penghu County Government. By exploring with a focus on the local characteristic industry and the space of micro-business field, this research observes how Because of the weather condition, Penghu is suited for growing cactus, and recently the characteristic cactus industry in Penghu has gradually drawn more attention. This research examines the project of assisting characteristic cactus industry presented by the Penghu County Government. By exploring with a focus on the local characteristic industry and the space of micro-business field, this research observes how ten businesses in Penghu devise strategies for the promotion of the cactus industry and the improvement in the space of business field.
First, this research adopts documentary analysis to gather and analyze information in connection with the issues of the development of local characteristic industries and micro-business. Secondly, field study and in-depth interview are conducted to examine the current condition of local characteristic industries and the space of business field in Penghu. Results of this research are as follows:
1. Other than the consensus between the local government and businesses, sustainable operation of the characteristic cactus industry relies on the training of talented people, the protection of local industries, as well as multiple developments.
2. Tourism in Penghu is restricted to the peak and off seasons, and how to develop other modes of industries or marketing means in the off season is a necessary aspect regarding the transformation of Penghu.
3. The operational modes of businesses should create features of shops, guiding the attention of tourists to bring about the desire for shopping which would generate benefits to businesses.
Appears in Collections:[室內設計系暨建築與室內設計研究所] 博碩士論文

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