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Study on the Factors Affecting Blog Users’ Behavior of High School Students
Rui - Rong Chen
Blog;Theory of Planned Behavior (TPB);Decomposed Theory of Planned Behavior (DTPB);Behavior Intention
|Issue Date: ||2012-11-13 17:01:13 (UTC+8)|
With the advancement of information technology, the Internet is widely used, and it has developed all kinds of social group networks and social interactions. Since Blog is easy to operate, and it does not need any complicated technique to do website editing, it has become one of the popular mediums for people to communicate with each other on the Internet. This research aims to apply the Theory of Planned Behavior (TPB) as the main scheme and the Decomposed Theory of Planned Behavior (DTPB) as basic framework in exploring the antecedent factors that influence “Attitude toward the Behavior,” “Subjective Norm” and “Perceived Behavioral Control.” From the perspective of the “Behavior in using information technology,” this research explores the factors that affect the students’ behavior of using Blog, and it also analyzes the connection between each conviction framework and antecedent factor. The purpose of this research is to explore the students’ behavior of using Blog and its factors that influence the behavior of Blog users in order to find out the relation between the variables and the key factors.
A questionnaire survey method is applied, and 549 valid questionnaires were collected, which has an overall response rate of 83.18%. The objects of this research are the Blog-using students from 20 senior high schools and vocational high schools in Tainan. The collected data has been analyzed with SPSS for Windows Version. The results demonstrated that : (a) “Perceived Usefulness,” “Perceived Ease of Use” and personal creativity and presentation have positive impact on the “Attitude toward the Behavior,” (b) “Peer Influence” and “External Influence” have positive impact on “Subjective Norm,” (c) “Self-efficacy,” “Information ethics” and “Information literacy” have positive impact on “Perceived Behavioral Control,” (d) “Attitude toward the Behavior,” “Subjective Norm” and “Perceived Behavioral Control” have positive impact on “Behavior Intention,” (e) “Perceived Usefulness” does not have obvious impact on the “Attitude toward the Behavior,” and (f) both “Behavior Intention” and “Perceived Behavioral Control” have obvious positive impact on actual blog users’ behavior.
|Appears in Collections:||[資訊管理系(所)] 博碩士論文|
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