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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2935

Title: Exploring factors influencing customer satisfaction with Online Stock Trading service of a Vietnamese Securities Company
Exploring factors influencing customer satisfaction with Online Stock Trading service of a Vietnamese Securities Company
Authors: 賴俊強
LAI TUAN CUONG
Contributors: 資訊管理系碩士班
方志強(Chih-Chiang Fang)
Keywords: MIS;Thesis;Customer Satisfaction;Online Stock Trading;Vietnamese Securities Company;Vietnam Stock Market
MIS;Thesis;Customer Satisfaction;Online Stock Trading;Vietnamese Securities Company;Vietnam Stock Market
Date: 2012
Issue Date: 2012-11-13 17:01:02 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: Internet and e-commerce are more and more popular in Vietnam financial services. Although online stock trading services has been developed for about 5 years but it has widely effect to development of Vietnam stock market. In many securities companies, number of customers using online stock trading is even 70% - 80% of daily trading transactions. E-brokerage intend to become a new model to develop of most of Vietnam brokerage. There are many studies of customer satisfaction and online stock trading service in the world for decades ago. However, there are not many research like that in Vietnam. Therefore, the purpose of this study is to analyze factors that influence customer satisfaction with online stock trading services of a Vietnam securities company.
For this study, 208 respondents reported behaviors, opinions, beliefs, attitudes and situations that expressed their satisfaction with electronic stock trading services in Vietnam. After analysis, the results suggested that two major factors are robust in the given context: Supporting Service and Trust. In there, Trust is the most important factor that influences customer satisfaction when customers feel safe and integrity with e-stock trading service. Supporting service includes perceived price, perceived information quality and problem support also is significant effect to investors’ satisfaction with online stock trading.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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