The prevalence of the fashion industry is changing the level of consumers in regards to goods. Along with the improvement of economic level and lifestyle taste, the requirement level has changed from basic material requirements to tasteful lifestyles. The change of consumption patterns has changed handbags from being products with a single function and decoration to gradually becoming fashionable consumer goods.
The lifestyle Questionnaire and evaluation grid method are applied to explore the difference of the attractiveness of handbags in different groups. First, the lifestyle of handbag consumers, are analyzed and a questionnaire survey is processed to obtain four handbag-consumption populations. Then, the evaluation grid method is processes on different groups. After the interview and analysis, the attractiveness factor of a handbag evaluation class diagram is established for each population. By applying lifestyles for grouping, and processing the evaluation grid method on different populations, the results can be seen after the interview:
(1)Population I “Texture life, rational consumption” – the evaluation for the attractiveness of handbags: texture, practicality, match, classices, uniqueness, carrying method, material and color.
(2)Population II “Practical life, conservative consumption”- the evaluation for the attractiveness of handbags: material, appearance and shape, price, practicality, match, institution style and color.
(3)Population III “Positive active, fashionable consumption”- the evaluation for the attractiveness of handbags: practicality, material, match, simple shape, design sense, brand, texture, shape and color.
(4)Population IV “Simple and low-key, causal consumption”- the evaluation for the attractiveness of handbags: simple shape, material, function, match, theme and detail.