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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2656

Title: Impact Factors on Individual Investors choosing Services in Bao Viet Securities Company
Impact Factors on Individual Investors choosing Services in Bao Viet Securities Company
Authors: 阮黎青
Nguyen Le Thanh
Contributors: 資訊管理系碩士班
Hsing Ya Chang(Hsing Ya Chang)
Keywords: Vietnam securities companies;Services quality;market;managers;customers;Information technology;Employees.
Vietnam securities companies;Services quality;market;managers;customers;Information technology;Employees.
Date: 2011
Issue Date: 2011-12-01 13:33:26 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: Bao Viet Securities Company is one of the first Securities Companies in Vietnam. However, for the last years, stock market has more developed and attracted more investors and services quality of BVSC generally cannot adapt investors’ further expectation. The objective of this thesis is to look for impacts on customers’ satisfaction when using services in BVSC.

The thesis is carried out with quantitative interview by collecting information after sending questionnaires to 150 customers of BVSC. Then, author run single, multiple variables regression analysis to show the relationship between factors and customers’ satisfaction.

The analysis shows that factors including: Transaction fees, Order and payment play important roles, strongly impacting on securities services. Finally, the research also points out that hypothesis including geography, Location trading environment, Information technology system, Employees, Support services do not affect services quality.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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