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Title: A Study on The Process of Establishing a Local Brand - A Case Study of a Fruit Company
A Study on The Process of Establishing a Local Brand - A Case Study of a Fruit Company
Authors: 阮陳太平
Nguyen Tran Thai Binh
Contributors: 金融與風險管理系碩士班
黃心維
Keywords: Brand-Established, Fruit Marketing, Technology at Supermarkets
Brand-Established, Fruit Marketing, Technology at Supermarkets
Date: 2011
Issue Date: 2011-12-01 13:25:52 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: Grapefruit is a delicious variety of famous Mekong Delta, especially Nam Roi grapefruit in Binh Minh district at Vinh Long province. Nam Roi grapefruit was developed from the clay soil land. According to research of Southern Fruit Institutes, Nam Roi grapefruit area in the Mekong Delta is about 10,000 hectares with an output of more than 60,000 tons per year. Nam Roi grapefruit has pear-shaped, many citrus succulent, sweet tastes without the seeds. In addition, grapefruit can reduce cholesterol and it can be eaten freshly, also used as a tea, grapefruit, and essential oil extraction for cosmetics. Grapefruit peel can also be used as vegetarian spring rolls, in a recent research by the Institute of Medicine national City, grapefruit peel can cook with water will get fat consumption, reduce obesity. Currently, tourist demand for grapefruit year Southern and Central areas very high and it also is consumed widely in the North Country. Grapefruit price average 6000 VND per fruit depend on the season.
Grapefruit is highly demanded in domestic market and to export, it is high value fruit and can help the famer earn good but there are many limitations in cultivation and development breed of this special fruit if the farmer use the same old way of cultivation. For this reason, Hoang Gia Company is set up a system to innovate, apply the new technology in cultivation and the new method of the supply chain. Hoang Gia company is a new model of grapefruit farm for other farmer to follow and study this new model.
In 2002 Hoang Gia private enterprise was founded, this business operate mainly on the grapefruit products and perform new model of productions, from farms, breeding, training for farmers and growers to work for planting grapefruit with high technology .... Although Hoang Gia Company is a new model of planting grapefruit and the value chain systematically, there is no avoidance of the problems. In this thesis, I mainly focus on the researching and finding out the problems in order to give the solutions to innovate and improve the system. Making it become more efficiency.
Grapefruit is a delicious variety of famous Mekong Delta, especially Nam Roi grapefruit in Binh Minh district at Vinh Long province. Nam Roi grapefruit was developed from the clay soil land. According to research of Southern Fruit Institutes, Nam Roi grapefruit area in the Mekong Delta is about 10,000 hectares with an output of more than 60,000 tons per year. Nam Roi grapefruit has pear-shaped, many citrus succulent, sweet tastes without the seeds. In addition, grapefruit can reduce cholesterol and it can be eaten freshly, also used as a tea, grapefruit, and essential oil extraction for cosmetics. Grapefruit peel can also be used as vegetarian spring rolls, in a recent research by the Institute of Medicine national City, grapefruit peel can cook with water will get fat consumption, reduce obesity. Currently, tourist demand for grapefruit year Southern and Central areas very high and it also is consumed widely in the North Country. Grapefruit price average 6000 VND per fruit depend on the season.
Grapefruit is highly demanded in domestic market and to export, it is high value fruit and can help the famer earn good but there are many limitations in cultivation and development breed of this special fruit if the farmer use the same old way of cultivation. For this reason, Hoang Gia Company is set up a system to innovate, apply the new technology in cultivation and the new method of the supply chain. Hoang Gia company is a new model of grapefruit farm for other farmer to follow and study this new model.
In 2002 Hoang Gia private enterprise was founded, this business operate mainly on the grapefruit products and perform new model of productions, from farms, breeding, training for farmers and growers to work for planting grapefruit with high technology .... Although Hoang Gia Company is a new model of planting grapefruit and the value chain systematically, there is no avoidance of the problems. In this thesis, I mainly focus on the researching and finding out the problems in order to give the solutions to innovate and improve the system. Making it become more efficiency.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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