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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2518

Title: THE STUDY OF ENTRY MODE IN VIET NAM: IMPACT OF OWNERSHIP, LOCATION AND INTERNALIZATION FACTORS
THE STUDY OF ENTRY MODE IN VIET NAM: IMPACT OF OWNERSHIP, LOCATION AND INTERNALIZATION FACTORS
Authors: 陳友青
Tran Huu Thanh
Contributors: 金融與風險管理系碩士班
陳穎峰
Keywords: entry mode, Viet Nam.
entry mode, Viet Nam.
Date: 2011
Issue Date: 2011-12-01 13:25:51 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: To be able to push the foreign market entry of goods by enterprises of one country cannot be missing an important step that is "Penetrating the international market,” an important step in international business. Companies interested in servicing foreign markets face a difficult decision with regards to the choice of an entry mode. The options available to a company include exporting, licensing, joint venture and sole venture. Several factors that determine the choice of a specific foreign market entry mode have been identified in previous literature and can be classified into three categories: ownership advantages of a firm, location advantages of a market, and internalization advantages of integrating transactions. This study examines the influences of these factors on the choice of an entry mode. Multinomial linear regression model is used to test the research hypothesis. Result shows that ownership advantages, location advantages, and internalization advantages affected the choice of an entry mode.
To be able to push the foreign market entry of goods by enterprises of one country cannot be missing an important step that is "Penetrating the international market,” an important step in international business. Companies interested in servicing foreign markets face a difficult decision with regards to the choice of an entry mode. The options available to a company include exporting, licensing, joint venture and sole venture. Several factors that determine the choice of a specific foreign market entry mode have been identified in previous literature and can be classified into three categories: ownership advantages of a firm, location advantages of a market, and internalization advantages of integrating transactions. This study examines the influences of these factors on the choice of an entry mode. Multinomial linear regression model is used to test the research hypothesis. Result shows that ownership advantages, location advantages, and internalization advantages affected the choice of an entry mode.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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