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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2511

Title: The impact of store image on customer satisfaction: The customer psychology of Pho 24 noodle chain in Ho Chi Minh city, Vietnam
The impact of store image on customer satisfaction: The customer psychology of Pho 24 noodle chain in Ho Chi Minh city, Vietnam
Authors: 茶氏曹
Tra Thi Thao
Contributors: 金融與風險管理系碩士班
楊晴安
Keywords: Store image, reliability, security, price, customer satisfaction, customer psychology in Vietnam.
Store image, reliability, security, price, customer satisfaction, customer psychology in Vietnam.
Date: 2011
Issue Date: 2011-12-01 13:25:50 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: Research issues of this thesis is " The impact of store image on customer satisfaction : The customer psychology of Pho 24 Noodle chain in Ho Chi Minh City”
This thesis is to analize the effect of store image, reliability, security, price, customer psychology on the customer satisfaction for the Noodle 24.
The researching method is used to build, measure the measuring levels ands audit the theoretical model including two steps of main research: preliminary research and official research. Of which, the official research by the quantitative method with the technique of gathering data and interview through a questionaire and interviewing sample n=200. The gathered data shall be setttled by SPSS 16 software. The two said researches shall be executed in HCMC on the researching objects, who are the customers of the Noodle 24 store in HCMC.
Through the study to propose some recommendations regarding the case the company’s marketing strategies of the Noodle 24 chain in the future.
Research issues of this thesis is " The impact of store image on customer satisfaction : The customer psychology of Pho 24 Noodle chain in Ho Chi Minh City”
This thesis is to analize the effect of store image, reliability, security, price, customer psychology on the customer satisfaction for the Noodle 24.
The researching method is used to build, measure the measuring levels ands audit the theoretical model including two steps of main research: preliminary research and official research. Of which, the official research by the quantitative method with the technique of gathering data and interview through a questionaire and interviewing sample n=200. The gathered data shall be setttled by SPSS 16 software. The two said researches shall be executed in HCMC on the researching objects, who are the customers of the Noodle 24 store in HCMC.
Through the study to propose some recommendations regarding the case the company’s marketing strategies of the Noodle 24 chain in the future.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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