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Title: A study on Affecting Factors in the Exportation of Dragon Fruit Industry in Vietnam – A case of Hoang Hau Company
A study on Affecting Factors in the Exportation of Dragon Fruit Industry in Vietnam – A case of Hoang Hau Company
Authors: 陳海富
Tran Hai Phu
Contributors: 金融與風險管理系碩士班
陳穎峰
Keywords: factor, affect, export, dragon fruit, Europe Union, market.
factor, affect, export, dragon fruit, Europe Union, market.
Date: 2011
Issue Date: 2011-12-01 13:25:46 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: Today, the food safety hygiene is listed in the list of matters of primary concern. In particular, the traceability of products, Global GAP standards, MRLs standards on maximum residue levels allowed, BRC standards for harvesting ... Issues of ethics and the environment are also set for the manufacturers and suppliers.

The EU is the strict market. It will be further complicated by too many rules. The stricter standard will revolve around the food safety hygiene, corporate social responsibility…

The obstacle to the export of Vietnam’s fruits is now maintaining quality to these distant markets. For example, the dragon fruit to the EU takes 15 days, then sold in supermarkets take 7-10 days. Total time dragon fruit to the consumer takes 25 days while maintaining this kind of quality within 20 days. If transported by air, the cost is higher than transport by sea. To solve this problem, Vietnam should have the good chain store distribution to shorten the shipping time.

Vietnam's fruits have a lot of opportunities in Europe and the U.S. market. Because Vietnam could grow some tropical fruits throughout the year such as dragon fruit, grapefruit, mango, labels ... which are strange fruits and appeal to consumers.

However, to succeed in these markets, Vietnam’s fruits have to meet the standard requirements and market needs such as monitoring the traceability of products, meeting the number of export and having the efficient distribution system.

That is the reason that I have chosen topics “A study on Affecting Factors in the Exportation of Dragon Fruit Industry in Vietnam - A case of Hoang Hau Company” for my thesis.

In this paper, I try to explore on affecting factors in the exportation of dragon fruits to the Europe Union market. I have conducted the research on basis of interviewing experts and head persons of departments. I have applied the surveys to collect data and the expertise method to process data and draw out some findings or conclusions.
Today, the food safety hygiene is listed in the list of matters of primary concern. In particular, the traceability of products, Global GAP standards, MRLs standards on maximum residue levels allowed, BRC standards for harvesting ... Issues of ethics and the environment are also set for the manufacturers and suppliers.

The EU is the strict market. It will be further complicated by too many rules. The stricter standard will revolve around the food safety hygiene, corporate social responsibility…

The obstacle to the export of Vietnam’s fruits is now maintaining quality to these distant markets. For example, the dragon fruit to the EU takes 15 days, then sold in supermarkets take 7-10 days. Total time dragon fruit to the consumer takes 25 days while maintaining this kind of quality within 20 days. If transported by air, the cost is higher than transport by sea. To solve this problem, Vietnam should have the good chain store distribution to shorten the shipping time.

Vietnam's fruits have a lot of opportunities in Europe and the U.S. market. Because Vietnam could grow some tropical fruits throughout the year such as dragon fruit, grapefruit, mango, labels ... which are strange fruits and appeal to consumers.

However, to succeed in these markets, Vietnam’s fruits have to meet the standard requirements and market needs such as monitoring the traceability of products, meeting the number of export and having the efficient distribution system.

That is the reason that I have chosen topics “A study on Affecting Factors in the Exportation of Dragon Fruit Industry in Vietnam - A case of Hoang Hau Company” for my thesis.

In this paper, I try to explore on affecting factors in the exportation of dragon fruits to the Europe Union market. I have conducted the research on basis of interviewing experts and head persons of departments. I have applied the surveys to collect data and the expertise method to process data and draw out some findings or conclusions.
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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