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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2487

Title: Building and Developing Tan Mai Printing Paper Brand of Tan Mai Group Joint Stock Company: Based on Marketing – Mix Model
Building and Developing Tan Mai Printing Paper Brand of Tan Mai Group Joint Stock Company: Based on Marketing – Mix Model
Authors: 阮南海
Nguyen Nam Hai
Contributors: 金融與風險管理系碩士班
陳穎峰
Keywords: Tan Mai Group JSC, Marketing - mix, printing paper, market.
Tan Mai Group JSC, Marketing - mix, printing paper, market.
Date: 2011
Issue Date: 2011-12-01 13:25:42 (UTC+8)
Publisher: 高雄市:[樹德科技大學金融與風險管理系碩士班]
Abstract: Nowadays, the brand name has become a great concern not only for entrepreneurs but also consumers and society on bringing the effects of the brand. The content of the subject is to focus on building brand name of Tan Mai printing paper and give out innovative strategies to develop the brand in the future. We have considered through several brand documents features of paper market. Consequently, we can learn valuable lessons and experience that not only is the Tan Mai Group, also other businesses, particularly in doing business of paper.
As a result of researching, we will have a better understanding of the history of Tan Mai brand development. According to interviews with all employees, managers in Tan Mai Group JSC and other paper companies, we also evaluate a part of the promotion of brand name in recent years. Besides, we realize that there are some advantages, disadvantages, strengths, weaknesses and Marketing - Mix of Tan Mai Group JSC in order to find out good solutions to develop Tan Mai printing paper brand name in the future. At once we would also like to mention the own author’s opinions to develop the brand of Tan Mai Group JSC in the future
Nowadays, the brand name has become a great concern not only for entrepreneurs but also consumers and society on bringing the effects of the brand. The content of the subject is to focus on building brand name of Tan Mai printing paper and give out innovative strategies to develop the brand in the future. We have considered through several brand documents features of paper market. Consequently, we can learn valuable lessons and experience that not only is the Tan Mai Group, also other businesses, particularly in doing business of paper.
As a result of researching, we will have a better understanding of the history of Tan Mai brand development. According to interviews with all employees, managers in Tan Mai Group JSC and other paper companies, we also evaluate a part of the promotion of brand name in recent years. Besides, we realize that there are some advantages, disadvantages, strengths, weaknesses and Marketing - Mix of Tan Mai Group JSC in order to find out good solutions to develop Tan Mai printing paper brand name in the future. At once we would also like to mention the own author’s opinions to develop the brand of Tan Mai Group JSC in the future
Appears in Collections:[金融與風險管理系(所)] 博碩士論文

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