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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2232

Title: Assessing E-commerce in the Commercial Banks in Nam Dinh, Viet Nam – Adopting TAM Model
Assessing E-commerce in the Commercial Banks in Nam Dinh, Viet Nam – Adopting TAM Model
Authors: 鄧文金
Dang Van Kim
Contributors: 資訊管理系碩士班
Keywords: E-banking;Online banking;TAM model;Vietnam;Perceived usefulness;Perceived ease of use
E-banking;Online banking;TAM model;Vietnam;Perceived usefulness;Perceived ease of use
Date: 2010
Issue Date: 2011-05-26 11:18:53 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: As Vietnam is booming and the society is opening up, E-commerce has been putting its first footstep in this rising economy. The past decade has seen Internet and E-commerce starting to positively tune into Vietnamese daily life. However, to really give the economy an upsurge, it is essential that the banking sector be reformed toward an E-age. E-banking could be the next step to do for the economy to really transform and productivity boosted. Like any other emerging economy, Vietnam has motivators and hindrance for such a platform to be implemented widely. In this research, we seek to find out what factors influences Banks’ choice to adopt E-banking in Nam Dinh province. The research follows the Technology Acceptance Model (TAM). The research findings show that the perception of usefulness is the most important factor that determines whether or not banks would adopt E-banking. Following perceived usefulness, perceived ease of use would also positively influence banks’ decision in further involvement with a new technology. These findings have induced numerous implications for policy makers, management and software developers.
As Vietnam is booming and the society is opening up, E-commerce has been putting its first footstep in this rising economy. The past decade has seen Internet and E-commerce starting to positively tune into Vietnamese daily life. However, to really give the economy an upsurge, it is essential that the banking sector be reformed toward an E-age. E-banking could be the next step to do for the economy to really transform and productivity boosted. Like any other emerging economy, Vietnam has motivators and hindrance for such a platform to be implemented widely. In this research, we seek to find out what factors influences Banks’ choice to adopt E-banking in Nam Dinh province. The research follows the Technology Acceptance Model (TAM). The research findings show that the perception of usefulness is the most important factor that determines whether or not banks would adopt E-banking. Following perceived usefulness, perceived ease of use would also positively influence banks’ decision in further involvement with a new technology. These findings have induced numerous implications for policy makers, management and software developers.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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