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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2185

Title: Exploring Factors That Influence Customers’ Use of E-Banking in Vietnam
Exploring Factors That Influence Customers’ Use of E-Banking in Vietnam
Authors: 梨英俊
Le Anh Thuan
Contributors: 資訊管理系碩士班
Keywords: E-banking;Intention to Reuse;Information System (IS) Success Model
E-banking;Intention to Reuse;Information System (IS) Success Model
Date: 2011
Issue Date: 2011-05-26 11:18:02 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: With the development of Internet technology continues, the number of people who use Internet has increased rapidly in the world. E-banking grows faster than other e-commerce sectors and it has emerged as an evolution of application technology on banking industry.
The purpose of this study is to investigate the factors that influence Vietnamese consumer individuals’ intention use and reuse e-banking services. Specifically, this study is interested in exploring what are the most success factors between system quality, information quality and service quality in e-banking. The study utilized the elements of Information System (IS) Success Model (DeLone & McLean, 1992, 2003) and Expectancy Disconfirmation Theory (EDT, 1980) as theoretical framework to accomplish this research. Intention to use e-banking service depends on the fact that customer can be satisfy with elements such as system quality, information quality and service quality. We use convenience sampling questionnaire to execute the samples and Regression Analysis apply to confirm the relationships of hypothesis. This study randomly surveyed 270 Vietnamese participants who have experience in consuming cosmetic products in Vietnam market and received a total of 242 valid questionnaires.
The research indicated the components (Information quality, System quality and Service quality) may lead to acceptable ability of intention to reuse e-banking services of Vietnamese. In details, the strongest influence on intention of consuming cosmetic is Service Quality. The results of this study are hoped to be the efficient constructive sources for the all Vietnamese banks to understand the critical factors that influence Vietnamese consumer’s e-banking intention and contribute the competitive promotion campaigns in Vietnam.
With the development of Internet technology continues, the number of people who use Internet has increased rapidly in the world. E-banking grows faster than other e-commerce sectors and it has emerged as an evolution of application technology on banking industry.
The purpose of this study is to investigate the factors that influence Vietnamese consumer individuals’ intention use and reuse e-banking services. Specifically, this study is interested in exploring what are the most success factors between system quality, information quality and service quality in e-banking. The study utilized the elements of Information System (IS) Success Model (DeLone & McLean, 1992, 2003) and Expectancy Disconfirmation Theory (EDT, 1980) as theoretical framework to accomplish this research. Intention to use e-banking service depends on the fact that customer can be satisfy with elements such as system quality, information quality and service quality. We use convenience sampling questionnaire to execute the samples and Regression Analysis apply to confirm the relationships of hypothesis. This study randomly surveyed 270 Vietnamese participants who have experience in consuming cosmetic products in Vietnam market and received a total of 242 valid questionnaires.
The research indicated the components (Information quality, System quality and Service quality) may lead to acceptable ability of intention to reuse e-banking services of Vietnamese. In details, the strongest influence on intention of consuming cosmetic is Service Quality. The results of this study are hoped to be the efficient constructive sources for the all Vietnamese banks to understand the critical factors that influence Vietnamese consumer’s e-banking intention and contribute the competitive promotion campaigns in Vietnam.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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