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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2184

Title: Customer Relationship Management (CRM) Software Implementation: A study on Agribank Hanoi, Viet Nam
Customer Relationship Management (CRM) Software Implementation: A study on Agribank Hanoi, Viet Nam
Authors: 梅文甲
Mai Van Giap
Contributors: 資訊管理系碩士班
Keywords: CRM;banking industry;CRM implementation
CRM;banking industry;CRM implementation
Date: 2011
Issue Date: 2011-05-26 11:18:01 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: Currently in Vietnam, the number of enterprises applying customer relation management (CRM) software is low and without much strategic outlook for their systems. As a result, the application of CRM is facing difficulties without considerable benefits. Particularly the concept of CRM software in banking sector is still at its initial stage with limited understanding of its importance.
This Paper aims to examine the level of CRM application in one of the biggest banks in Vietnam - Vietnam Bank for Agriculture and Rural Development, Hoan Kiem (Agribank Ha Noi), its achievements thanks to the initial use of CRM software over the past few years, analyze the limitations and obstacles that the Bank is facing in its application of the software, and propose solutions to better utilize CRM software as an integral part of increasing performance of the Bank.
Currently in Vietnam, the number of enterprises applying customer relation management (CRM) software is low and without much strategic outlook for their systems. As a result, the application of CRM is facing difficulties without considerable benefits. Particularly the concept of CRM software in banking sector is still at its initial stage with limited understanding of its importance.
This Paper aims to examine the level of CRM application in one of the biggest banks in Vietnam - Vietnam Bank for Agriculture and Rural Development, Hoan Kiem (Agribank Ha Noi), its achievements thanks to the initial use of CRM software over the past few years, analyze the limitations and obstacles that the Bank is facing in its application of the software, and propose solutions to better utilize CRM software as an integral part of increasing performance of the Bank.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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