Shu-Te University Academic Institutional Repository:Item 310903100/2169
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 2737/2828
造访人次 : 276587      在线人数 : 4
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 进阶搜寻

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2169

题名: Improving the Management Marketing Information System in Viettel Corporation
Improving the Management Marketing Information System in Viettel Corporation
作者: 阮秋賢
Nguyen Thu Hien
贡献者: 資訊管理系碩士班
关键词: MIS;MkIS;MIS implementation
MIS;MkIS;MIS implementation
日期: 2011
上传时间: 2011-05-26 11:17:54 (UTC+8)
出版者: 高雄市:[樹德科技大學資訊管理系碩士班]
摘要: Although there have been many studies on the role and results of application of MIS application in the firms, especially on the role of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm. The motivation of this paper is therefore to study the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication service provider in Vietnam.
Through qualitative research, the study looks at the MIS implementation process at Viettel, the system’s benefits and difficulties, and attempts to draw a number of conclusions as well as implications to other Vietnamese corporations who would be interested in applying MIS systems for their marketing operations.
Although there have been many studies on the role and results of application of MIS application in the firms, especially on the role of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm. The motivation of this paper is therefore to study the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication service provider in Vietnam.
Through qualitative research, the study looks at the MIS implementation process at Viettel, the system’s benefits and difficulties, and attempts to draw a number of conclusions as well as implications to other Vietnamese corporations who would be interested in applying MIS systems for their marketing operations.
显示于类别:[資訊管理系(所)] 博碩士論文

文件中的档案:

档案 描述 大小格式浏览次数
index.html0KbHTML848检视/开启
stu-100-s97731431-1.pdf全文5271KbAdobe PDF1356检视/开启
Improving the Management Marketing Information System in Viettel Corporation__臺灣博碩士論文知識加值系統.htm國圖90KbHTML616检视/开启


在STUAIR中所有的数据项都受到原著作权保护.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈