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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2169

Title: Improving the Management Marketing Information System in Viettel Corporation
Improving the Management Marketing Information System in Viettel Corporation
Authors: 阮秋賢
Nguyen Thu Hien
Contributors: 資訊管理系碩士班
Keywords: MIS;MkIS;MIS implementation
MIS;MkIS;MIS implementation
Date: 2011
Issue Date: 2011-05-26 11:17:54 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: Although there have been many studies on the role and results of application of MIS application in the firms, especially on the role of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm. The motivation of this paper is therefore to study the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication service provider in Vietnam.
Through qualitative research, the study looks at the MIS implementation process at Viettel, the system’s benefits and difficulties, and attempts to draw a number of conclusions as well as implications to other Vietnamese corporations who would be interested in applying MIS systems for their marketing operations.
Although there have been many studies on the role and results of application of MIS application in the firms, especially on the role of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm. The motivation of this paper is therefore to study the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication service provider in Vietnam.
Through qualitative research, the study looks at the MIS implementation process at Viettel, the system’s benefits and difficulties, and attempts to draw a number of conclusions as well as implications to other Vietnamese corporations who would be interested in applying MIS systems for their marketing operations.
Appears in Collections:[Department and Graduate School of Information Management] Thesis and Dissertation

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