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题名: Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
作者: 阮春惠
Nguyen Xuan Huy
贡献者: 資訊管理系碩士班
关键词: Service providers;Students;Mobile phone service;Intention to use;Network’s quality;serving quality;Service cost;Value added services;Reliability of the network;Attraction
Service providers;Students;Mobile phone service;Intention to use;Network’s quality;serving quality;Service cost;Value added services;Reliability of the network;Attraction
日期: 2011
上传时间: 2011-05-26 11:17:53 (UTC+8)
出版者: 高雄市:[樹德科技大學資訊管理系碩士班]
摘要: The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.
The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.
显示于类别:[資訊管理系(所)] 博碩士論文

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