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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/2154

Title: The Analysis of Model for Mobile CRM
The Analysis of Model for Mobile CRM
Authors: 阮文鍾
Nguyen Van Chung
Contributors: 資訊管理系碩士班
Keywords: Mobile customer relationship management;mobile commerce;pricing;regulator;campaign logic
Mobile customer relationship management;mobile commerce;pricing;regulator;campaign logic
Date: 2011
Issue Date: 2011-05-26 11:17:51 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理系碩士班]
Abstract: Nowadays mobile users love to check e-mails and many other applications in their mobile devices. E-commerce will soon become mobile commerce because mobile devices; in some respect are more convenient than computer. However, how business can nurture customer relationship as well as business can acquiring or maintain customer? That’s why this study wants to develop and analyze a model to assist business setup mobile customer relationship management. This paper present three respects in mobile customer relationship management which includes inside business, outside business and user’s view. Furthermore this paper is also present the relationship between them. Moreover we discuss the enterprise mobile security requirements. By surveying papers on mobile customer relationship management for models to be integrated, the research develops and analyzes a feasible model for mobile customer relationship management.
Nowadays mobile users love to check e-mails and many other applications in their mobile devices. E-commerce will soon become mobile commerce because mobile devices; in some respect are more convenient than computer. However, how business can nurture customer relationship as well as business can acquiring or maintain customer? That’s why this study wants to develop and analyze a model to assist business setup mobile customer relationship management. This paper present three respects in mobile customer relationship management which includes inside business, outside business and user’s view. Furthermore this paper is also present the relationship between them. Moreover we discuss the enterprise mobile security requirements. By surveying papers on mobile customer relationship management for models to be integrated, the research develops and analyzes a feasible model for mobile customer relationship management.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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