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The Study of Customer Relationship Management at University
|Contributors: ||吳 志 宏|
Customer relationship management (CRM);Non-profit organizations (NPO);University;College
|Issue Date: ||2011-05-26 11:10:06 (UTC+8)|
According to the rapidly changes of social community in Taiwan, not only enterprises but also educational institutions are facing more pressure on market loss. On the other hand, Taiwan has become the member of the WTO. This means there will be a huge number of institutions from overseas to establish branches in Taiwan in the near future. Therefore, there will be a keen competition among these institutions.
To increase the enrollment and competition, this research suggests that universities should adapt the CRM (Customer Relationship Management) and combine with institutional management procedure, which can systematize the interaction between students and institutions and improves the overall competitive nature of the institution.
This research also shows the results of CRM implementation within the enterprises through discussing CRM and enterprises cases. To find out how the services are provided by institutions at the moment, we interviewed the employees and students from three famous universities in south Taiwan to collect information and sort out the best CRM model for university institution.
The conclusion of this research will provide the best suggestion and direction for the institutions where CRM will be taken into practice in the future through case interviewing.
|Appears in Collections:||[資訊管理系(所)] 博碩士論文|
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