English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 3513492      Online Users : 35
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1909

Title: Adoption of E-commerce as An Innovation in Vietnam: An Integration of Technology Acceptance Model and Innovation Adoption Theory
Authors: 阮河玲
Nguyen Ha Linh
Contributors: 蕭銘雄
Ming-Hsiung Hsiao
資訊管理研究所
Keywords: Innovation Adoption Theory;TAM;E-commerce;Vietnam;Potential Customer
Date: 2008
Issue Date: 2011-05-26 11:06:42 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: Globalization and the ubiquitous nature of Internet facilitate E-Commerce activities across nations. Despite its claimed benefits, this innovative mode of retailing has not yet been accepted by every buyers and sellers. The aim of this research is to know what’s reaction of the potential customers to E-commerce (online shopping) in its early stage, based on their characteristics (demographic, cognitive, psychological) with a sample of 210 students from Hanoi University of Industry in Vietnam. Research framework is designed by integrating Technology Acceptance Model (TAM) and Innovation Adoption Theory (IAT), also reviewing the previous empirical studies. By Regression technique, this research found that four variables (Perceived usefulness, Compatability, Innovativeness, Risk-taking Propensity) have positive effect on Attitude toward online shopping and this Attitude also has positive relation with Intention to do shopping online. However, Demographic variables in this research did not show any significance related to Attitude.
Appears in Collections:[資訊管理系(所)] 博碩士論文

Files in This Item:

File Description SizeFormat
Adoption of E-commerce as An Innovation in Vietnam: An Integration of Technology Acceptance Model and Innovation Adoption Theory.htm國圖116KbHTML729View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback