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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1908

Title: Examining the Factors Associated with Consumer’s Trust in the Context of Business-to-Consumer E-Commerce
Authors: 馮金容
Phung Kim Dung
Contributors: 蕭銘雄
Ming-Hsiung Hsiao
資訊管理研究所
Keywords: Purchase Intention;Consumer’s Trust;Perceived Size;Perceived Reputation;Website Quality;System;Quality;Information Quality;Service Quality
Date: 2008
Issue Date: 2011-05-26 11:06:41 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: In recent years, the emergence of electronic commerce has provided another access for consumer to purchase products. Some researches have pointed out that there are difficulties as well as a number of factors that impede companies to run business on web. One of those factors that were stressed in the literature is consumer’s trust. In other words, consumers may refuse to purchase products or services from specific online companies due to the low level of trust in that company. Therefore, the main purpose of this study is to examine the influence of antecedents on consumer’s trust in online companies. Specifically, this study examine the relationship between perceptions about the company (including perceived size and perceived reputation) as well as perceptions about the web site quality (including system quality, information quality, and service quality) on consumer’s trust in online company, and then on purchase intention. In this study, in order to examine proposed model, I conducted a survey by delivering and sending email questionnaires to 330 Vietnamese and Taiwanese students in the Shu-Te University. After eliminating poor quality responses, I was left 292 effective samples. The results indicated that consumer’s trust in online company can significantly affect purchase intention. Perceived size, system quality, information quality, and service quality are significant antecedents of consumer’s trust. Finally, this study found no support for the hypothesized effect of perceived reputation on consumer’s trust in online company.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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