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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1850

Title: Examining what influences a user’s acceptance of mobile tourist information system - An empirical study of the Vietnamese tourism industry
Examining what influences a user’s acceptance of mobile tourist information system - An empirical study of the Vietnamese tourism industry
Authors: 阮黃清舒
Nguyen Hoang Thanh Thu
Contributors: Shing-Hwang Doong
資訊管理研究所
Keywords: Mobile tourist information system;technology acceptance model (TAM);location-based services;personal digital assistant (PDA);IS adoption
Date: 2008
Issue Date: 2011-05-26 11:06:18 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: Mobile tourist information system (MTIS) is creating new and interesting opportunities for innovative IT applications in the tourism industry. The new technology creates opportunities to support tourists in making more informed and flexible decisions when they are moving around. Although it is important to find out factors affecting users’ acceptance of this new technology, few studies have been conducted in this field. This research develops a conceptual framework to understand users’ intention toward using MTIS. Based on a thorough literature review, the study extended the famous TAM by adding perceived enjoyment and trust to the model. The research results found that these constructs have meaning role in affecting users’ attitude and behavioral intention to use MTIS beyond the TAM’s constructs. Findings in this research could contribute to the understanding of consumers’ behavior in adopting MTIS, and thus help business managers create a better program to utilize the new technology in attracting travelers.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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