Shu-Te University Academic Institutional Repository:Item 310903100/1844
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 285083      Online Users : 81
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1844

Title: Factors Influencing Customer Loyalty: A Study on Vietnam i-Cafe Service
Authors: 潘日環
Phan Viet Hoan
Contributors: 蕭銘雄
資訊管理研究所
Keywords: Customer Loyalty;Marketing;Technology;Staff;Location;Hardware and Equipment;Software and Management Solution
Date: 2009
Issue Date: 2011-05-26 11:06:17 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: Recent years have shown a growing interest in customer loyalty. The globalization of competition, saturation of markets, and development of information technology have enhanced customer awareness and created a situation where long-term success is no longer achieved through optimized product price and qualities. Instead, companies build their success on a long-term customer relationship. According to former studies, it can cost as much as 6 times more to win a new customer than it does to keep an existing one. Internet café is one of the most popular business models in the developing countries. Internet cafés can potentially help break down some of the major barriers to the development that are presently faced by low-income population. In Vietnam, this business type has developed strongly in the recent years. But, most of the internet cafes managers don’t know how to manage their business in a standard and effective way to increase their customer loyalty. They simply just run their business without considering the factors in the market, which can impact strongly on their business results.
Therefore, the purpose of this study insists that the list of most important factors affecting loyalty. Specifically, it is the influence of factors name: rental location, hardware & equipment, content provider, internet provider, food and drink, operation cost, software and management solution.
After discussing as well as interviewing experts on this field, this model was built. Then in order to examine the proposed model, a survey will be conducted by delivering and sending email questionnaires to Vietnamese i-Cafes owners. Data will be analyzed by using SPSS software. The results reveal that three analyzed factors affecting customer loyalty on i-Café center (marketing, technology, staff) are playing different role on the different levels of customer loyalty.
Appears in Collections:[Department and Graduate School of Information Management] Thesis and Dissertation

Files in This Item:

File Description SizeFormat
Factors Influencing Customer Loyalty: A Study on Vietnam i-Cafe Service.htm國圖92KbHTML823View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback