English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 3536870      Online Users : 17
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1840

Title: Assessing benefits of participation and incentives of contribution in online communities: An empirical investigation of online travel communities
Assessing benefits of participation and incentives of contribution in online communities: An empirical investigation of online travel communities
Authors: 潘氏霜
Phan Thi Suong
Contributors: Shing H. Doong
資訊管理研究所
Keywords: Online travel community;Virtual community;Computer-mediated communication;Tourism marketing
Date: 2008
Issue Date: 2011-05-26 11:06:16 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: The past decade has witnessed significant changes to the tourism industry, owing to the adoption and diffusion of Internet applications. One new phenomenon resulting from this Internet revolution is the emergence of numerous online travel communities. Online travel community has been considered central to models of Internet marketing and electronic commerce in the travel industry. An online travel community is only successful when it attracts and retains a large number of members to reach critical mass. The successful operation of an online travel community depends on the understanding of member participation in and active contribution to the online travel community. This study employs an integrated model of an online travel community to evaluate what primarily affects member participation in and active contribution to the online travel communities. Implications of these findings are discussed as they provide important guidelines for the development of online travel communities.
Appears in Collections:[資訊管理系(所)] 博碩士論文

Files in This Item:

File Description SizeFormat
Assessing benefits of participation and incentives of contribution in online communities An empirical investigation of online travel communities__臺灣博碩士論文知識加值系統.htm國圖145KbHTML684View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback