English  |  正體中文  |  简体中文  |  Items with full text/Total items : 2737/2828
Visitors : 256957      Online Users : 11
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1837

Title: Factors Influencing On Customer Behavior In On-Line Shopping In Vietnam
Authors: 陳得黃
Tran Dac Hoang
Contributors: 張鐸
To Chang
資訊管理研究所
Keywords: online shopping behavior;intention;perceived consequences;attitudes;personal innovativeness;Extended Theory of Planned Behavior
Date: 2009
Issue Date: 2011-05-26 11:06:16 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: This research examines the factors influencing on online shopping adoption in Vietnam. Multiple theoretical perspectives are synthesized to hypothesize a model of online shopping behavior. An Extended Theory of Planned Behavior (ETPB) is used to studying the impact of factors on online shopping adoption. 152 valid responses were collected form Ton Duc Thang University and Nha Trang University; all most respondents are in-service students. The links between measurement model and structural model were analyzed by using SPSS and PLS techniques. The test of the model shows support for four of the seven research hypotheses. The reliability of data and scales was assessed by calculating Chronbach’s Alpha. The result of the study shows that the effects of the five antecedents of intentions accounted for 62.6 % of variance, and Over 34% of the variance in attitudes is explained by perceived consequences and personal innovativeness. And the analysis enable us to understand that customers’ intention to shop online is influenced firstly by behavioral control, and secondly by perceived consequences through attitudes. Using PLS analysis, we gain critical insight into the relationship between these factors and Vietnamese customers’ intentions
Appears in Collections:[資訊管理系(所)] 博碩士論文

Files in This Item:

File Description SizeFormat
Factors Influencing On Customer Behavior In On-Line Shopping In Vietnam.htm國圖101KbHTML464View/Open


All items in STUAIR are protected by copyright, with all rights reserved.

 


無標題文件

著作權政策宣告:

1.

本網站之數位內容為樹德科技大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
 
2. 本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本校護人員(clairhsu@stu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
 
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback