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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1837

Title: Factors Influencing On Customer Behavior In On-Line Shopping In Vietnam
Authors: 陳得黃
Tran Dac Hoang
Contributors: 張鐸
To Chang
Keywords: online shopping behavior;intention;perceived consequences;attitudes;personal innovativeness;Extended Theory of Planned Behavior
Date: 2009
Issue Date: 2011-05-26 11:06:16 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: This research examines the factors influencing on online shopping adoption in Vietnam. Multiple theoretical perspectives are synthesized to hypothesize a model of online shopping behavior. An Extended Theory of Planned Behavior (ETPB) is used to studying the impact of factors on online shopping adoption. 152 valid responses were collected form Ton Duc Thang University and Nha Trang University; all most respondents are in-service students. The links between measurement model and structural model were analyzed by using SPSS and PLS techniques. The test of the model shows support for four of the seven research hypotheses. The reliability of data and scales was assessed by calculating Chronbach’s Alpha. The result of the study shows that the effects of the five antecedents of intentions accounted for 62.6 % of variance, and Over 34% of the variance in attitudes is explained by perceived consequences and personal innovativeness. And the analysis enable us to understand that customers’ intention to shop online is influenced firstly by behavioral control, and secondly by perceived consequences through attitudes. Using PLS analysis, we gain critical insight into the relationship between these factors and Vietnamese customers’ intentions
Appears in Collections:[資訊管理系(所)] 博碩士論文

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