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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1835

Title: Analyzing factors that influence customers' use of e-banking: The case of Asia Commercial Bank
Analyzing factors that influence customers' use of e-banking: The case of Asia Commercial Bank
Authors: 陳玉燕
Tran Ngoc Yen
Contributors: Teresa L.Ju
資訊管理研究所
Keywords: E-banking;Vietnam e-banking;IS success model;User satisfaction;Intention to Reuse
Date: 2008
Issue Date: 2011-05-26 11:06:16 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: An increasing number of people are processing transactions online and the numbers are increasing exponentially. Based on the updated DeLone and McLean IS success model (2003) and Expectancy disconfirmation theory (EDT, Oliver, 1980), a conceptual model was developed in this study. This study focuses on the success factors that influence customers’ use of e-banking. This study depends on the concept of IS success and for investigating the motivations behind customers’ use e-banking. The model theorizes that three dimensions of quality affect user satisfaction and customer’s use. We argue that user satisfaction will positively affect user’s intention to reuse. The hypothesized model is validated empirical using data collected from 207 customers of Asia Commercial bank designed to using e-banking service. The result showed that system quality and information quality exhibited significant positive effects on user satisfaction and customers’ use e-banking service. Service quality has the negative effect on behavioral use and user satisfaction. Furthermore, customers’ use has a positive effect on user satisfaction. Moreover, user satisfaction plays as the predictor of intention to use
Appears in Collections:[資訊管理系(所)] 博碩士論文

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