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Please use this identifier to cite or link to this item: http://ir.lib.stu.edu.tw:80/ir/handle/310903100/1817

Title: 智慧型手機網路使用意願及相關因素探討
A Related Study on the Web Usage Intention and the Affecting Factors among Smart Phone Users
Authors: 王占魁
WANG, CHAN-KUEI
Contributors: Gow-Ming, Dong;Sheng-Jung, Li
資訊管理研究所
Keywords: 智慧型手機;科技接受模型;計劃行為理論;社會認知理論;知覺風險
Smart Phone;Technology Acceptance Model;Theory of Planned Behavior;Social Cognitive Theory;Risk Perception
Date: 2009
Issue Date: 2011-05-26 11:06:13 (UTC+8)
Publisher: 高雄市:[樹德科技大學資訊管理研究所]
Abstract: 本研究主要目的是為探討智慧型手機網路的使用意願,以科技接受模型為理論基礎,結合計畫行為理論及社會認知理論,從使用者的認知觀點,探討使用者對智慧型手機網路的使用意願。本研究採用問卷調查法,調查對象針對台灣地區曾使用智慧型手機網路者。研究結果顯示:

1.智慧型手機網路的「知覺有用性」、「知覺易用性」二個變數對「手機網路使用態度」呈正相關且有顯著影響。
2.智慧型「手機網路使用態度」對「手機網路使用意願」呈正相關且有顯著影響。
3.智慧型手機網路的「知覺風險」變數對「手機網路使用態度及意願」呈負相關且有顯著影響。
4.社會規範行為的「主觀規範」變數在智慧型「手機網路使用態度」與「手機網路使用意願」具有干擾效果;「知覺行為控制」變數則部份具干擾效果。
5.社會認知行為的「喜好」變數在智慧型「手機網路使用態度」與「手機網路使用意願」具有顯著干擾效果;「焦慮」變數則部份具干擾效果。
The purposes of this study are to analyze the Web users intention and the affecting factiors of the smart phone users. The study is based on the TAM (Technology Acceptance Model) and approached from the users' point of view. A survey method is applied to investigate the smart phone users in Taiwan with the Internet usage. The results present as follows:

1.There is significant positive relationship between “Perceived Usefulness” and the Attitude of Smart Phone Web Users. And there is significant positive relationship between “Perceived Ease of Use” and the Attitude of Smart Phone Web Users.
2.There is positive relationship between “Attitude” and “Intention” of Smart Phone Web Users.
3.There is significant negative relationship between “Perception of Risk” and “Intention” of Smart Phone Web Users. And there is significant negative relationship between “Perception of Risk” and “Attitude” of Smart Phone Web Users.
4.The “Subjective Norm” is a moderate variable between “Attitude” and “Intention” of Smart Phone Web Users. Besides, the “Cognition Behavior Control” is a moderate variable partly.
5.The “Affect” is a moderate variable between “Attitude” and “Intention” of Smart Phone Web Users. Besides, the “Anxiety” is a moderate variable partly.
Appears in Collections:[資訊管理系(所)] 博碩士論文

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